Assistant Director, Marketing & Business Development
Burlington Mall
Job Location:Las Vegas North Premium OutletsPRIMARY PURPOSE:This position is responsible to assist in the creation, development, and implementation of the overall revenue generation strategies and strategic marketing direction of the shopping center and in order to meet corporate property business and marketing objectives. PRINCIPAL RESPONSIBILITIES:The successful candidate’s responsibilities will include, but not be limited to: Under the direction of the DMBD, identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the sales goals of the propertyGenerate prospective clients in local markets through cold calling, networking, reviewing applicable publications and targeted outreach plans Review and understand Marketing budget, Marketing financials and various related reportsSupport administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reportingAssist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requestsFrequently review and understand center sales and traffic tends and reportsAssist with the promotion and implementation of platform programs in a professional and timely manner and measuring of resultsResponsible for managing the local production and use of on-mall collateral and materials. Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilitiesAssist in writing and creating retailer correspondence and communications. Work with DMBD to keep an up-to-date media contact list and build a network of media contactsAlong with the DMBD, convey sales and market related information to the center’s leasing representative. Provide necessary marketing information and assistance as necessaryAssist DMBD with coordinating tenant and partner meetingsMINIMUM QUALIFICATIONS:BA or BS degree with emphasis in marketing or business 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgetingKnowledge of retail management, marketing and advertising and working knowledge of the media industryExceptional negotiating skillsEvent planning experienceWell-developed oral and written skillsSound fiscal management and budgeting skillsExcellent word processing, Excel, and Power Point skillsFlexibility to work varied schedules including weekends and eveningsSome overnight travel requiredSummaryLocation: Las Vegas, NVType: Full time
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