Event Marketing Coordinator

Event Marketing Coordinator Department: Marketing Employment Type: Full Time Location: Bloomington, MN Reporting To: Head of Marketing Compensation: $70,000 - $75,000 / year Description We're looking for an Event Marketing Coordinator to plan, execute, and follow through on the events that put our brand in front of the people who matter most — customers, prospects, and partners. This includes trade shows, conferences, sponsorships, webinars, and company-hosted events. You'll be the person who owns events from start to finish — working closely with sales and our marketing business partners to make sure everything is planned, delivered, executed, and returned, every time. If you love juggling logistics, working with vendors, and seeing a plan come together in real time, this role is for you. Travel: Occasional travel, estimated at 10-15% of the time, for industry conferences. Responsibilities and Duties: Own events end-to-end — planned, delivered, executed, and returned — partnering closely with sales and our marketing business partners at every step Plan and manage logistics for trade shows, conferences, and company events (venue, booth/space, shipping, signage, staffing, and setup/teardown) Coordinate with vendors, venues, and internal teams to keep budgets, timelines, and deliverables on track Manage event registration, badges, and attendee communications Partner with the design team to develop booth graphics, signage, and promotional materials Source and coordinate booth elements that elevate the space and fit the brand — furniture, greenery, specialty vendors (like a local juice bar), and similar touches — whether that's a simple, dependable venue option or something custom-researched for a specific event Staff and brief booth/event teams so every representative is prepared and on-message Book hotel rooms for attendees, coordinating with the office manager/EA for support Arrange catering when needed, including for conferences where we host meetings on-site and provide food for attendees Manage event budgets and vendor contracts, keeping spend within approved limits Own the event calendar, planning shipping timelines around venue lead times and flagging scheduling conflicts before they happen Track and maintain event assets and swag/tchotchkes — booths, projectors, pillows, rugs, wraps, and giveaways — inspecting items as they return and flagging when it's time to clean, replace, or reorder Track leads generated at events and coordinate handoff to sales Measure event performance (attendance, leads, cost-per-lead, ROI) and report results to leadership Education and Experience: 2+ years of experience coordinating events, trade shows, or marketing programs Strong organizational skills — you can manage multiple vendors, deadlines, and moving pieces without dropping the ball Clear, professional communication with internal teams, vendors, and leadership Comfort with budgets, contracts, and negotiating with vendors Sharp attention to detail when it comes to tracking and inspecting physical inventory — noticing wear, damage, or supply gaps before they become a problem A good eye for aesthetic detail — able to source and pull together elements like furniture, greenery, or specialty vendors (from an easy, dependable in-venue option to something more custom, like sourcing a local juice bar) that are both reliable and on-brand Willingness to travel to events (some evening/weekend work required around show dates) Proficiency with project management tools (Asana, Monday, Trello, or similar) and standard marketing tools (email platforms, CRM, event registration software) A calm, solutions-first attitude when things don't go as planned (because at some point, they won't) Preferred Experience with booth/display design or working with fabrication vendors Familiarity with lead-capture and CRM integration (Salesforce, HubSpot, etc.) Background in B2B marketing or a relevant industry Why This Role Matters Events are often a company's biggest single investment in brand visibility and pipeline generation. This role directly shapes how prospects and customers experience the brand in person — and how well that investment turns into real business results. Key Competencies: Event Planning & Execution: Successfully manages events from planning through post-event wrap-up, ensuring every detail is executed on time, within budget, and aligned with business objectives. Project & Vendor Management: Coordinates multiple vendors, contracts, timelines, and logistics while effectively managing competing priorities and maintaining strong vendor relationships. Marketing & Brand Representation: Creates engaging, on-brand event experiences by collaborating with Marketing, Sales, and creative teams to deliver impactful booth designs, promotional materials, and customer interactions. Organization & Operational Excellence: Maintains meticulous oversight of event calendars, shipping schedules, inventory, budgets, and event assets to ensure seamless execution and operational efficiency. Cross Functional Collaboration & Communication: Partners effectively with Sales, Marketing, leadership, vendors, and external partners to align event strategies, communicate expectations, and achieve successful outcomes. Analytical Thinking & Continuous Improvement: Measures event performance, analyzes ROI, lead generation, and attendee engagement, using insights to improve future events and maximize business impact. How This Role Demonstrates Our Values: Integrity: Manages event budgets, vendor relationships, contracts, and company assets responsibly while delivering reliable, professional experiences that reflect the Verus brand. Collaboration: Works closely with Sales, Marketing, leadership, creative teams, vendors, and event partners to ensure every event supports business goals and creates a positive customer experience. Excellence: Delivers high-quality events with exceptional attention to detail, ensuring every touchpoint reflects the professionalism and quality of the Verus brand. Critical Curiosity: Continuously explores new event ideas, creative experiences, vendor partnerships, and performance metrics to enhance attendee engagement, strengthen brand visibility, and improve event ROI. Benefits Competitive compensation package, including base salary and performance-based bonus opportunities 401(k) plan with 100% company match up to 4% Comprehensive health coverage: medical, dental, vision, HSA, and FSA options Generous paid time off: 20 days PTO, company holidays, and sick time Paid parental leave Company-paid life insurance and disability coverage Employee Assistance Program (EAP): mental health, financial, and wellness support Professional development: tuition reimbursement and growth opportunities Commuter and transit benefits Successful applicants will exemplify strong ethics, integrity, respect for others, accountability for decisions and actions, and good citizenship. Maintaining a reliable, uninterrupted high speed internet connection is a requirement of hybrid or remote positions. All job duties and responsibilities must be performed within the guidelines of the Verus Residential Mortgage Employee Handbook and established company policies and procedures. It is the responsibility of each employee to maintain confidentiality of the company, its clients and to follow applicable laws and regulations in the performance of duties. Verus Mortgage Capital is an equal opportunity employer. All qualified applicants are welcomed to apply and will receive consideration for employment without unlawful discrimination because of a person’s race, religious creed, color, national origin, citizenship status, ancestry, marital status, sex, age, or sexual orientation, or because of a person’s disability or medical condition. #J-18808-Ljbffr