Digital Marketing Operations Specialist (Conversational Marketing & Sales Execution)

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! This role is remote, but distance is no barrier to impact. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters. Job Summary Palo Alto Networks is looking for a multi-facetedDigital Marketing Operations Specialistto join our Lead Management Team. In this role, you will be the core engine driving the growth, management, and continuous scaling of our key digital execution platforms: Qualified and Outreach across the wider organization. You will sit at the intersection of demand generation and sales enablement, executing digital campaigns, managing technical content, measuring pipeline performance, and hosting cross‑functional training sessions. The ideal candidate is a proactive self‑starter with exceptional English communication skills, a strong analytical mindset, and deep project management capabilities required to convert digital traffic into qualified sales pipeline within a fast‑paced enterprise environment. Key Responsibilities 1. Conversational Marketing & Chat Architecture (Qualified Platform) Experience Development:Build experiences based on strategic specifications from campaign managers and other Marketing stakeholders. Traffic & Targeting Analysis:Analyze weekly Qualified traffic to discover new optimization opportunities within targeting rules, URL parameters, and conversational content. AI Training & Content Library:Update, train, and maintain the Qualified AI library, collaborating with Marketing stakeholders to build content and providing regular feedback to the training module on bot accuracy. ABM Alignment:Implement tailored conversational experiences for target Account-Based Marketing (ABM) accounts utilizing real‑time intent data. 2. Sales Execution & Sequencing (Outreach Platform) Sequence Architecture:Write, edit, and optimize high‑converting inbound and outbound email sequences, templates, and call scripts within Outreach to support pipeline velocity. Content Governance:Manage the internal Outreach content library, establishing strict naming conventions, categorization, and folder hygiene so assets remain easily accessible for sales reps. Performance Testing:Continuously track email open rates, response rates, and meeting book rates, running tests on value propositions and subject lines to maximize conversion. 3. Campaign Operations, Support & Enablement User Enablement:Host regular enablement sessions and monthly office hours for Sales and Marketing teams to ensure they understand the core capabilities and business benefits of leveraging Qualified, and Outreach. Attendance Reporting:Provide comprehensive recaps and report out on user attendance metrics following every enablement or office hours session. Pipeline Newsletters:Compile monthly performance reports tracking chat engagement, source pipeline, sales wins, and response rates, distributing these insights to BDR teams. Qualifications Professional Experience:1 - 3 years of proven experience working within marketing, marketing operations, or technical digital project management roles. Chat Platform Expertise:1+ years of direct, production-level experience building and managing conversational workflows inQualifiedor equivalent enterprise web chat applications (e.g., Intercom). MarTech Stack Literacy:Hands‑on experience or deep technical familiarity with SFDC (Salesforce), Marketo, Outreach, Qualified, and Demandbase is highly desirable. Project Management Skills:Strong ability to manage against strict timelines, track multiple milestones simultaneously, and successfully drive overlapping projects to completion. Communication & Presentation:Strong English written and verbal communication skills, with a comfortable ability to present complex technical workflows to non‑technical stakeholders and large audiences. Analytical Mindset:Experience actively analyzing platform metrics, drawing meaningful conclusions, and converting raw data into actionable performance insights. Adaptability:A self‑starter who is organized, deadline‑driven, and capable of adapting to rapid organizational and business shifts inside a high‑growth environment. Industry Background:Prior experience working in the IT, Cybersecurity, or B2B Enterprise SaaS landscapes is a strong advantage. Copywriting:A fundamental interest or background in digital copywriting and content editing is considered a plus. Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non‑sales roles) or base salary + commission target (for sales/com‑missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. $124,000.00 - $201,500.00/yr Our Commitment We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at View email address on click.appcast.io. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position. #J-18808-Ljbffr