Principal Product Manager

Role Description

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Principal Product Manager

PatientPoint is seeking a senior individual contributor to serve as Principal Product Manager for Precision — our patient engagement and pharmaceutical brand activation product at the intersection of healthcare personalization, privacy-safe audience activation, and point-of-care media. This is an experienced IC role for a deeply skilled product practitioner who brings both strategic vision and hands-on execution.

You will own the product strategy, roadmap, and performance outcomes for Precision, shaping how PatientPoint delivers personalized, pharma-relevant experiences across trusted point-of-care and digital healthcare environments. You will operate with significant autonomy, drive alignment across complex cross-functional stakeholders, and be a trusted voice across the organization on customer insight, market strategy, and product excellence.

This role does not carry direct people management responsibilities. Instead, you lead through craft, influence, and outcome ownership — establishing frameworks, building expertise, and elevating team capability for the strategically important Precision product. You will report to the VP of Product.

What You’ll Do

• Define and Own Product Strategy
  • Define and communicate a compelling product vision for Precision that aligns with PatientPoint’s growth strategy, market opportunity, and client needs.
  • Translate vision into a multi-quarter roadmap with measurable business and customer outcomes.
  • Define and track KPIs across targeting quality, campaign performance, patient engagement, customer adoption, and revenue growth.
• Build Products That Solve Real Patient, Provider, and Pharma Customer Problems
  • Lead development of solutions that improve personalization, audience relevance, campaign effectiveness, and performance measurement for patients, providers, and pharmaceutical advertisers.
  • Ensure the roadmap reflects real market demand, validated customer pain points, and differentiated value in a competitive landscape.
  • Proactively predict, improve, and remove barriers to effective discovery.
• Drive Commercial Impact
  • Develop and evolve the business case for new Precision solutions, including market sizing, audience strategy, and partnership models.
  • Partner closely with commercial leadership to shape a compelling market-facing value proposition for pharmaceutical advertisers.
  • Ensure Precision capabilities address real client needs around audience access, contextual relevance, scale, targeting confidence, and measurement.
  • Synthesize market, financial, and technical inputs to influence strategic decisions.
• Lead the Product Lifecycle
  • Execute discovery, validation, launch, and scale for new and existing Precision capabilities.
  • Balance speed, rigor, and executional excellence while ensuring solutions are operationally feasible, scalable, and compliant.
  • Drive launches in partnership with internal teams and external partners to validate product-market fit and scale commercialization.
  • Define measurement and experimentation frameworks that establish repeatable practices enhancing team impact.
• Champion Modern Product Practices
  • Champion disciplined product practices including continuous discovery, strong prioritization, outcome-based measurement, and data-informed decision-making.
  • Proactively resolve systemic data and instrumentation gaps.
  • Mentor peers in evidence-based decision-making and advanced discovery methods.
  • Build clarity, focus, and accountability across complex initiatives.
• Advance Portfolio-Level Impact
  • Shape how Precision capabilities integrate across PatientPoint’s broader platform and future innovation agenda.
  • Anticipate alignment challenges and establish structures that speed durable decisions.
  • Identify opportunities to expand differentiation, unlock new client value, and strengthen long-term competitive advantage.
  • Guide teams through ambiguity with clear storytelling that maintains alignment from planning through launch.
• Support Customer Conversation and Drive Customer Discovery
  • Bring product and subject matter expertise to key external sales and business development conversations with partners, providers, and pharma advertisers, as needed to foster health and proactive partnerships that deliver ROI to PatientPoint and customers.

Qualifications

• 8+ years of progressive product management experience, including demonstrated senior IC leadership (consistent with a director-level individual contributor scope).
• Experience scaling products in B2B healthcare technology, digital health, health media, martech/adtech, or other regulated environments.
• Strong understanding of healthcare personalization, audience segmentation, contextual targeting, and privacy-safe activation in regulated healthcare environments.
• Experience building products that serve pharma marketing or advertising needs, including audience strategy, campaign enablement, measurement, and commercial packaging.
• Experience driving external customer conversations, inclusive of senior exec audiences, for purposes of product discovery, sales support and/or implementation consults.
• Proven success scaling complex, cross-functional, revenue-generating products through rapid customer growth.
• Strong commercial orientation, including experience with business cases, adoption metrics, and revenue performance.
• Demonstrated ability to define measurement and experimentation frameworks that improve team-level decision-making and learning velocity.
• Track record of elevating cross-functional team capability and leading through influence without direct authority.

Desired Qualifications

• Bachelor’s degree in Business, Healthcare Administration, Computer Science, Marketing, or related field. MBA or advanced degree preferred.
• Strong grasp of how to balance targeting precision, inventory scale, client expectations, operational feasibility, and regulatory guardrails.
• Experience in high-growth or private equity-backed healthcare environments is a plus.
• Familiarity with modern product operating models and experience maturing best practices.

What You'll Need to Succeed

• You operate at both strategic and executional altitudes, connecting long-term vision to near-term business impact.
• You understand the needs of pharmaceutical advertisers and can translate product strategy into compelling buyer value.
• You pair strong customer empathy with commercial discipline and build products that win in the market.
• You are well versed at using AI tools and capabilities as a daily accelerator of productivity, product development and within the product itself.
• Strong product judgment, structured thinking, and a bias toward action.
• You are a trusted voice across product, commercial, operational, data, and technical stakeholders.
• You thrive in complex, regulated ecosystems and bring clarity to ambiguity.
• You lead through craft and influence — mentoring peers, establishing frameworks, and raising the bar for product excellence without a reporting structure.
• Passion for building products that create meaningful impact in healthcare.

Base Salary Band

$147,500-$207,800

Compensation

At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint’s total compensation package for employees.

About PatientPoint

PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes.

What We Offer

• Competitive compensation
• Flexible time off to recharge
• Hybrid work options
• Mental and emotional wellness resources
• 401K plan
• Comprehensive range of modernized benefits and cultural perks

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V.