Principal Product Manager, Habit Formation

Role Description

The Personalization team makes deciding what to play next easier and more enjoyable for every listener. From Blend to Discover Weekly, we're behind some of Spotify's most-loved features. We built them by understanding the world of music and podcasts better than anyone else. Join us and you'll keep millions of users listening by making great recommendations to each and every one of them.

We're looking for a Principal Product Manager to lead our Habit Formation strategy within the Surfaces Studio. In this highly strategic role, you'll define how Spotify helps listeners discover new experiences, develop lasting engagement, and build meaningful habits across formats, devices, and moments throughout their day.

What You'll Do

• Define the long-term vision, strategy, roadmap, and execution for Habit Formation across Spotify's consumer experience.
• Build the behavioral intelligence that helps identify when listeners are ready to discover new formats, features, or experiences.
• Partner with engineering, machine learning, design, research, and data science to build experiences powered by behavioral insights and experimentation.
• Translate advances in AI, recommendation models, and intelligent agents into intuitive consumer experiences that millions of listeners love.
• Develop systems that encourage sustainable engagement while ensuring teams work together instead of competing for user attention.
• Influence the evolution of Spotify's surfaces, information architecture, and product experiences to reinforce lasting listening habits.
• Use experimentation, behavioral analysis, and user research to identify opportunities and make informed product decisions in ambiguous problem spaces.
• Set clear product direction, make thoughtful prioritization decisions, and align senior leaders around a shared strategy.
• Drive execution across multiple engineering teams while balancing quality, speed, user trust, and long-term business impact.
• Establish Habit Formation as a strategic product capability that enables sustainable growth across Spotify.

Qualifications

• You have 10+ years of product management experience building consumer products at significant global scale.
• You have successfully built products that create sustained behavior change and long-term user engagement.
• You have deep experience with experimentation, behavioral analytics, product metrics, and quantitative decision making.
• You know how to partner closely with engineering, machine learning, data science, research, and design teams.
• You have experience shaping strategy across multiple products, platforms, or consumer experiences.
• You have demonstrated success aligning senior stakeholders around ambitious product visions within complex organizations.
• You care deeply about product quality and the details that create exceptional customer experiences.
• You balance emerging technologies with proven approaches and exercise strong judgment when making investment decisions.
• You make thoughtful decisions in ambiguous situations and take ownership for outcomes.
• You communicate clearly, influence effectively, and build trusted relationships across teams.
• You have experience with personalization, recommender systems, or machine learning-powered consumer products.
• You have explored behavioral science or habit formation principles and understand how they can improve product experiences.
• You have experience building AI-powered, LLM, or agentic consumer products at production scale.
• You have helped evolve product measurement beyond traditional engagement metrics toward more meaningful customer outcomes.
• You are comfortable exploring data, prototyping ideas, and using evidence to accelerate learning.
• You are passionate about audio, discovery, and creating experiences that help people build lasting relationships with content.

Benefits

• Health insurance
• Six month paid parental leave
• 401(k) retirement plan
• Monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• Paid sick leave

Where You'll Be

We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location. This team operates within the Eastern Standard time zone for collaboration.

The United States base range for this position is $182,308 - $260,441 plus equity. These ranges may be modified in the future.

Company Description

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking!

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.