Senior Project Manager

Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients–seeks a Senior Project Manager to lead end-to-end creative production and optimize internal agency workflows. This role will report to the Managing Director and oversee the full project lifecycle, strategic freelance resource management, and revenue/expense pacing. The selected candidate will demonstrate proven experience delivering paid media creative, strong freelance sourcing and management skills, expert-level proficiency in Asana, and sharp financial acumen.

What You’ll Do

As the Senior Project Manager, you will serve as the strategic and operational backbone of our creative production, ensuring digital marketing campaigns, video, and web projects move seamlessly from initial brief to final delivery. You will operate with a high degree of nimbleness, connecting detailed execution to the broader agency goals to drive success for our clients. By maintaining a holistic understanding of every project, you will own the full lifecycle within Asana while mapping out production schedules, scoping budgets, and strategically assigning creative talent to meet evolving business needs.

Reporting to the Managing Director, your impact extends across agency operations, financial health, and client relationships. You will act as a key client-facing partner, translating complex production workflows into clear strategic updates that build long-term trust. You will drive biweekly revenue pacing, partner with Account teams to map internal scopes to client-facing budgets, and spearhead resource scoping for new business. Beyond active project tracking, you will lead with adaptability, continuously optimizing agency efficiency by developing and scaling team-wide templates and SOPs that reflect our commitment to strategic oversight.

Our office is located in midtown Manhattan and we are currently working in-office four days per week.

Sample Day-to-Day Responsibilities

• Serve as a primary client-facing lead for large-scale production projects, facilitating proactive communication and building trust through transparency and strategic oversight.
• Manage active production pipelines with agility, troubleshooting roadblocks in real-time while ensuring all deliverables remain aligned with the overarching campaign strategy.
• Architect and manage project frameworks within Asana, acting as the internal platform expert who bridges the gap between granular task management and the "big picture" project vision.
• Streamline administrative workflows, including facilitating stock asset purchases and coordinating with operations on invoice placement and new talent needs.
• Optimize agency efficiency by continuously creating, updating, and documenting standard operating procedures (SOPs) and project templates.
• Source and assign creative teams for incoming projects, actively mapping out production schedules and scoping initial project budgets.
• Coordinate freelancer operations, which includes tracking daily availability, planning around scheduled outages, and approving freelance timesheets.
• Drive financial reviews, managing and preparing data for biweekly revenue and expense pacing meetings with the Managing Partner and Account teams.
• Scope out new business opportunities, forecasting realistic timelines, resource allocations, and budget expectations for upcoming proposals.

Requirements

• Demonstrated project management experience delivering paid media creative production, landing pages, and/or marketing collateral
• Demonstrated experience sourcing and managing freelancers, connecting skillset with client deliverables and output requirements 
• Demonstrated use of Asana; act as point person for internal Asana team use and management
• Nice to haves: startup experience; experience working with higher education and/or nonprofit organizations; experience using Google Suite and/or Accountability for Agencies platform

Benefits

We offer a competitive base salary and a range of benefits and perks:

• Salary range: $100,000 - $105,000 per year, commensurate with experience
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like American Heart Association, No Kid Hungry, Harvard University, Columbia University and many others.

Town Hall is part of Situation Group, a full-service collective of award-winning advertising agencies.