Marketing Operations Associate (Hybrid - Los Angeles)

Marketing Operations Associate (Hybrid - Los Angeles)

Salary Range $80,000.00 - $100,000.00 Salary/year

Position Summary

We are seeking a highly organized, analytical, and consumer-focused Marketing Operations Associate to support the execution and optimization of marketing initiatives across our portfolio of products and brands. This role will partner closely with cross-functional teams to support brand growth and improve operational efficiency, as well as support marketing strategy across both retail and eCommerce channels.

Key Responsibilities

Brand Marketing & Consumer Engagement

• Support the development and execution of brand plans and initiatives.
• Assist in the creation and execution of integrated marketing campaigns across eCommerce and retail channels.
• Partner with agencies, designers, and internal teams to ensure brand consistency across all consumer touchpoints.
• Monitor consumer trends, competitive activity, and category developments to identify opportunities for brand growth.

Product Launch Support

• Assist in managing launch timelines, cross-functional deliverables, and go-to-market plans.
• Coordinate product launch materials including retailer presentations, sales tools, product content, and marketing assets.
• Partner with Product Development and Operations teams to ensure successful product commercialization and launch execution.

Retail Marketing & Commercial Execution

• Collaborate with Sales teams to support retailer programs, promotional initiatives, merchandising opportunities, and shopper marketing activities.
• Support the execution of new customer launches, assortment updates, promotional calendars, and merchandising programs.
• Help manage retailer.com product content, imagery, and digital shelf optimization initiatives.
• Assist in maintaining retailer-specific marketing materials, presentations, and customer-facing brand assets.
• Support the sales team by coordinating product samples for customer meetings and brand events.

Business Analysis & Reporting

• Analyze sales performance, distribution trends, promotional effectiveness, and market opportunities.
• Develop and maintain reporting dashboards, scorecards, and performance trackers.
• Monitor brand health metrics and identify opportunities to improve brand performance and market share.
• Support business reviews and presentations for internal leadership and retail partners.
• Assist in tracking marketing program performance and ROI.

Cross-Functional Project Management

• Coordinate projects across Marketing, Sales, Product Development, and Operations teams.
• Manage timelines, deliverables, and communication for key brand initiatives.
• Help ensure successful execution of brand priorities while maintaining organizational alignment.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in Brand Management, Marketing, Product Marketing, Shopper Marketing, Trade Marketing, Sales Operations, or related CPG roles.
• Customer-facing experience with strong communication skills and the ability to translate product features into compelling benefits that resonate with consumers and drive engagement.
• Strong interest in consumer packaged goods and brand building.
• Excellent project management and organizational skills with strong attention to detail.
• Strong analytical skills and ability to interpret sales and market data.
• Proficiency in Microsoft Excel and PowerPoint.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Preferred Qualifications

• Experience in fragrance, beauty, food, beverage, grocery, or related CPG categories.
• Familiarity with omnichannel retail, including brick-and-mortar and eCommerce channels.
• Experience with retailer marketing programs, shopper marketing, or retail merchandising.
• Experience supporting product launches and commercialization initiatives.
• Knowledge of digital marketing, social media marketing, and retailer media networks.