Marketing Specialist

Job Title: Product Marketing Specialist Location: Kennesaw, GA Or Remote Pay Rate: $35 - $40/HR Summary: Duration: 5+ Month Contract Position hybrid in Kennesaw office--will consider 100% remote EST for the right candidate, GA hybrid candidates will be given the preference 35-40 hours a week Responsibilities: Develop clear, differentiated positioning and messaging for APIs, articulating the value of the platform, integrations, and ecosystem to both technical and business audiences. Shape and evolve the ecosystem narrative, positioning APIs as a core driver of customer value, innovation, and partner-led growth. Create and maintain API-focused content optimizing for discovery, usability, and conversion. Support go-to-market execution for API launches, enhancements, and new integrations, ensuring consistent, scalable launch frameworks. Partner closely with Product and Engineering to deeply understand API capabilities and translate them into compelling use cases. Conduct market, customer, and competitive research focused on tax & accounting platforms, APIs, and connected ecosystems to inform positioning and GTM strategy. Develop and execute targeted programs that drive API adoption, integrations, and ecosystem expansion. Enable Sales and Customer Success teams with clear API value narratives, use cases, and integration-led selling motions that support upsell and cross-sell. Create high-impact assets such as integration playbooks, ecosystem value propositions, partner case studies, and technical sales enablement materials. Requirements: EXPERIENCE NEEDS TO BE DETAILED INTHE RESUME'S JOB HISTORY Minimum 3 years of experience in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment. Experience working with APIs, integrations, or platform ecosystems, ideally within enterprise or vertical SaaS (tax, accounting, finance, or adjacent domains). Strong ability to translate technical concepts into clear, differentiated business value. Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations. Familiarity with developer ecosystems, API documentation tools, and integration frameworks. Proven ability to create both developer-facing and business-facing content, balancing technical depth with commercial clarity. Experience conducting competitive analysis, particularly around platform ecosystems and integration-led differentiation. Strong collaboration skills across Product, Engineering, Marketing, Sales, Partnerships, and Customer Success. Excellent written and verbal communication skills, with the ability to tailor messaging across technical and executive audiences. Strong project management skills, with the ability to manage multiple API launches, integrations, and cross-functional initiatives in a fast-paced environment. Preferred Skills: Experience with CRM systems, marketing automation, and data/analytics platforms is a plus. #J-18808-Ljbffr