Sales Manager

Job Description

Job Description

Sales Manager

Location: Pico Rivera, CA
Schedule: Monday – Friday, 9:00 AM – 5:30 PM
Position: Full-Time, In-Office

About Wslicensing

Wslicensing is a character-based consumer products company specializing in the development, licensing, and distribution of original character brands, including Anirollz and Hakongee.

We develop and distribute character-based products through wholesale, e-commerce, and licensing channels.

We are looking for a motivated and relationship-driven Sales Manager to grow our wholesale business, develop new accounts, and maintain strong relationships with our existing customers.

About the Role

The Sales Manager will be responsible for developing new wholesale business, managing existing customer accounts, and achieving company sales goals.

This position will work directly with retailers, distributors, specialty stores, and other wholesale buyers to present products, develop sales opportunities, plan wholesale promotions, and build long-term customer relationships.

The Sales Manager will also work closely with Product Development and other internal teams to share customer feedback, identify market opportunities, and support new product launches.

Key Responsibilities

• Develop new wholesale business with retailers, distributors, specialty stores, and other potential customers
• Build and maintain strong relationships with existing customers to increase sales and encourage reorders
• Present new and existing products to buyers, highlighting product features, benefits, and sales opportunities
• Develop and execute wholesale sales plans and promotional strategies to achieve monthly and annual sales goals
• Plan promotions and sales programs for wholesale customers to support sell-through and increase orders
• Identify new markets, customers, and sales opportunities
• Negotiate pricing and terms within company guidelines
• Follow up on sales leads, inquiries, orders, and customer requests in a timely manner
• Recommend products and merchandise based on customer needs and sales opportunities
• Gather customer feedback and communicate new product ideas and market needs to the Product Development team
• Track sales performance and provide sales reports and forecasts to management
• Monitor market trends, competitor activity, and customer feedback
• Coordinate with Product Development, Wholesale, and other internal teams as needed
• Work with outside sales representatives and support their sales activities
• Plan, coordinate, and attend trade shows, buyer meetings, and industry events
• Travel as needed for customer meetings, trade shows, and other sales activities

Qualifications

• 3+ years of experience in B2B sales, wholesale sales, account management, or a related sales role preferred
• Strong communication, presentation, and negotiation skills
• Ability to develop new business and maintain long-term customer relationships
• Sales-driven and comfortable working toward monthly and annual sales goals
• Strong follow-up and organizational skills
• Able to manage multiple customer accounts and priorities
• Self-motivated and able to work independently as well as with a team
• Comfortable using Microsoft Office, especially Excel
• Willing to travel for customer meetings, trade shows, and industry events
• Bachelor's degree in Business, Marketing, or a related field preferred, but not required

Nice to Have

The following experience is helpful, but not required :

• Experience in the toy, gift, plush, character product, or consumer products industry
• Knowledge of the toy and gift market, including industry trends and buying cycles
• Existing relationships with retailers, distributors, specialty stores, or wholesale buyers
• Experience developing wholesale promotions or sales programs
• Experience attending or managing trade shows
• Experience using QuickBooks
• Experience working with outside or independent sales representatives

Benefits

• Medical, Dental, Vision & Life Insurance – Eligible after 90 days of employment
• 401(k) / Profit Sharing – Eligible after 1 year
• Paid Time Off
• 2 Paid Year-End Holidays

Salary: Starting at $80,000+ per year, depending on experience

Please include a brief summary of your B2B or wholesale sales experience , including the types of customers or accounts you have managed.

Experience in the toy or gift industry is welcome, but not required .