Lifecycle Marketing Manager

This range is provided by C2 Education. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Direct message the job poster from C2 EducationSenior HR Business Partner at C2 EducationLifecycle Marketing ManagerAbout the RoleC2 Education seeks a data-driven, collaborative, and strategic Lifecycle Marketing Manager to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.Key ResponsibilitiesDesign and execute targeted multi-channel lead activation campaigns to drive conversions across the customer journeyBuild, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention and upsell opportunitiesManage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stageOversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpointsDirect and manage agency partners in the delivery of high-performing email/CRM campaigns, moving prospects and customers through acquisition and retention funnelsAnalyze and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvementCreate and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycleDevelop robust segmentation models to personalize outreach and maximize engagement effectivenessExecute ongoing A/B testing of marketing campaigns and journey touchpoints to improve performance and inform strategyWork closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall revenue goalsQualificationsBachelor's degree in Marketing, Business, Analytics or related field5+ years of experience in lifecycle, CRM, or retention marketing in a lead-driven or education-focused environmentExpertise with marketing automation platforms (Salesforce Marketing Cloud experience a plus)Advanced analytical skills and experience reporting on funnel metrics and campaign ROIProven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency oversightProficiency in Microsoft Power BI for creating, analyzing, and visualizing data dashboards and reportsStrong communication, collaboration, and project management skillsWhat Success Looks LikeIncrease performance across key engagement, conversion and retention metrics at all lifecycle stagesGrowth in qualified leads, higher customer lifetime value, and measurable impact on revenue goalsContinuous optimization and innovation of marketing journeys through data-driven experimentation and testingSeniority levelAssociateEmployment typeFull-timeJob functionMarketing, Project Management, and DesignIndustriesHigher Education and EducationInferred from the description for this jobMedical insuranceVision insurance401(k)Get notified about new Marketing Manager jobs in Johns Creek, GA .#J-18808-Ljbffr