Growth Marketing Specialist (B2B)

We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency.

You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between.

We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you.

Senior Marketing Manager for Bitso Business - [Ingrid Carraro](

• 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
• A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
• Solid experience managing events and marketing budgets , vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot (Marketing Hub & CRM).
• Strong analytical skills : you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling.
• Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable.
• Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
• Excellent written and verbal communication in English and Spanish.
• Based in Mexico City with availability for occasional travel.
• Nice-to-Have
• Experience in fintech, financial services, or enterprise SaaS B2B environments.
• Familiarity with ABM platforms (Demandbase, 6sense, HubSpot ABM).
• Experience with paid media management (Google Ads, LinkedIn Ads, Meta).
• Knowledge of SEO/SEM fundamentals and content marketing strategy.
• Experience with analytics and BI tools (Google Analytics, Looker, Tableau).
• Experience with event platforms (Whova, Cvent, others).

• Event Marketing & Field Programs
• Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
• Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments.
• Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent.
• Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.
• Budget, Vendor & Project Management
• Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
• Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
• Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment.
• Marketing Operations & Analytics
• Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot.
• Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
• Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
• Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
• AI-Powered Productivity & Automation
• Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow — content drafting, data analysis, creative production, vendor research, reporting, and process automation.
• Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
• Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team.
• Be a force multiplier — consistently deliver the output of a much larger team by working smarter with technology.
• Content & Creative Collaboration
• Collaborate with content and design teams (or lead directly when needed) to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials.
• Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards.
• Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces with subject-matter experts
• Cross-Functional Alignment
• Work closely with Sales to ensure marketing programs/events are aligned with pipeline goals, territory plans, and target account lists.
• Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging.
• Provide regular performance updates and strategic recommendations to leadership.

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