Director, Strategy

Location: Lower East Side, NYC (Hybrid, 3x in office)

Employment Type: Full-Time

Department: Strategy

Reporting to: EVP of Strategy

Salary Range: $145K - $175K

About Fohr

Fohr is the creator marketing company for category-leading brands that demand breakthrough work and measurable impact. Our team lives inside emerging culture and identifies rising creators before they go mainstream. We transform influencer marketing from a tactical add-on into a brand and business driver for some of the world's most renowned and beloved brands.

We're building something ambitious, and we're doing it as a smart, powerful, tight-knit, genuinely kind team that takes the work seriously, and is invested in building a collaborative, creative, growth-oriented culture.

About the Role

We're looking for a Director of Strategy to become a leader within our growing strategy discipline. This is a role for someone who is culturally tapped in, both creative and analytical, genuinely excited by the intersection of culture, brands, and creators, and ready to own the thinking on some of our highest-stakes work.

You'll be relied on as a force of creativity and insight, defining and owning client strategy on key accounts across a portfolio that includes major brands in categories like CPG, lifestyle, and dating apps. You'll act as a trusted strategic partner to clients, bringing a clear point of view on culture, consumers, and the creator landscape. You'll also partner closely with our new business team on pitches, our client service team on account growth, and the strategy team on ongoing cultural cartography.

The creator economy is evolving at a pace that rewards people who are curious, adaptable, and energized by staying ahead of the pack. You will help set and raise the bar for what strategy looks like in this industry. If that sounds like you, reach out.

What You'll Do

• Report directly to the EVP of Strategy and have one Strategist direct report.
• Define and own client strategy on high-complexity and managed-services accounts, partnering closely with the client services lead to understand client pain points, objectives, and opportunities and how to solve them.
• Act as a trusted strategic advisor to clients, bringing a clear point of view on culture, consumers, and the creator landscape and communicating complex thinking in a compelling, accessible way.
• Oversee the strategic input and delivery of new business proposals in close partnership with the sales team, from landscape analysis to insight development to creative ideation.
• Set and raise the bar for strategy and creative quality across the team, and navigate misalignment, prioritization, and ambiguity with little friction.
• Cultivate the strategists and strategic thinking around you, investing real time in team growth, development, and motivation.
• Sit on the cross-functional leadership team to shape and actualize the team's vision, values, and operating principles, and bring a clear point of view on how the discipline should grow.
• Collaborate cross-functionally on marketing and product initiatives.
• Anticipate industry and team needs, and identify opportunities for impact through research, analysis, insight development, and whitespace identification.
• Formalize new frameworks, plays, and tooling that give the team better and faster ways of working.
• Represent Fohr's strategic point of view externally in select moments.

About you

• A crystal-clear thinker with a deep working knowledge of the creator marketing landscape.
• A concise and persuasive communicator who writes well, presents with authority, and can hold their own in a room with senior clients.
• A cultural cartographer who is deeply curious about people and communities, picks up on shifts others miss, and can turn those observations into meaningful insights for brands.
• A creative and analytical thinker who can develop an original point of view and use research, data, and evidence to prove it out.
• An experienced people developer who takes real pride in growing and training strategists.
• Adaptable by nature, energized rather than unsettled by changing priorities, different clients, and new kinds of problems, and good at making smart calls with imperfect information.
• A low-ego, highly collaborative leader who is curious about other perspectives and knows how to build trust and work effectively across teams.
• Someone who wants to help shape the future of a growing department, and do it somewhere that will invest in them.

Qualifications

• Significant experience in brand strategy, content strategy, creator strategy, and/or social media strategy, with a track record of independently leading strategy for major clients.
• Deep understanding of the influencer marketing landscape, its key metrics, best practices, and emerging trends.
• Existing experience managing and training strategists.
• Experience using data to shape strategy and evaluate performance.
• Strong written and verbal communication skills, with comfort building and presenting polished decks.
• Familiarity with the major platforms (TikTok, Instagram, YouTube) and genuine interest in what comes next.

Growth & Culture

This is a leadership position in a growing company and a growing team. Our team is made up of people who are genuinely excellent at what they do, who care about each other, and who believe influencer marketing is one of the most exciting spaces to be working in right now. We believe in excellence over ego, communicating directly, and progress over perfection. We do great work, together.

Fohr Values

• Excellence: We strive not just for your best, but for a level right beyond that high mark.
• Individuality: Thinking differently is in our DNA. We take pride in doing things in our own way, and nurturing talent to expand and develop their unique superpowers.
• Curiosity: We seek to understand things we don't agree with, investigate ideas before discarding them, and question the status quo.
• Ownership: We are dependable and deliver on expectations.
• Camaraderie: We build meaningful relationships at work, with each other and with our clients.
• Optimism: We believe deeply in the potential of our colleagues and clients, and give them the support to reach it.

Compensation & Benefits

• Competitive base salary: $145K-$175K depending on experience
• Medical, Dental, Vision, Long- and Short-Term Disability
• 401K with matching
• Commuter benefits
• 20 PTO days annually
• Unlimited Sick days
• Summer Fridays and one-week winter office closure
• Hybrid schedule: 3 days in office (Tues-Thurs), 2 days remote
• Beautiful office on NYC's Lower East Side

Equal Employment Opportunity

As part of our dedication to an inclusive and diverse workforce, Fohr is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. If you need reasonable adjustments at any point in the application or interview process, please let us know.