Digital Engagement Strategist

Position Specifics The Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college. In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners. Responsibilities Create, edit, and amplify content for social media posts and newsletters Produce high-quality content, including short-form video, photography, and copy, that captures the engineering experience at Penn State Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards Monitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/comments Balance daily posting with long-term campaign planning Ensure compliance with accessibility requirements and branding guidelines Research and translate complex subject matter into accessible, engaging content for various audiences Attend campus events/activities to gather content for the college’s social media accounts and departmental newsletters Collaborate with stakeholders across the college and University to broaden our content’s reach Collaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messaging Assist in developing campaign timelines, deliverables, and performance metrics Research and implement emerging digital trends Track and analyze performance metrics for the college’s social media accounts and newsletters Provide insights and recommendations based on analytics to improve campaign performance and audience engagement Minimum Education, Work Experience & Required Certifications Bachelor's Degree; 3+ years of relevant experience; or an equivalent combination of education and experience accepted. Required Certifications: None. Preferred Competencies Strong writing, editing, and verbal communication skills In-depth knowledge of social media platforms, including Instagram, LinkedIn, YouTube, and Facebook Proficiency in video editing for social media Proficiency in marketing strategy, content creation, social media management, and public relations Ability to manage multiple assignments with minimal supervision Strong collaboration and interpersonal skills Experience with analytics tools, accessibility standards, and digital advertising Proficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materials Background Checks/Clearances Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S. Salary & Benefits Salary range for this position, including all possible grades, is $51,000.00 - $74,000.00. Salary Structure: Information on Penn State's salary structure. Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit the Benefits Page. EEO Is the Law Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact View phone number on click.appcast.io. Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission. #J-18808-Ljbffr MarketingHQ