Director OF Sales

About Daily Harvest and Chobani Daily Harvest is a modern brand offering nutritious, delicious and convenient ready-to-make meals. It was acquired in 2025 by Chobani, a food maker with a mission of making high-quality and nutritious food accessible to more people. This role sits with the Daily Harvest business. Summary Daily Harvest is seeking a Director of Sales, Retail Channel to lead its retail expansion. This is a high-impact, high-visibility role that will define how Daily Harvest shows up in Natural, Grocery and Mass retail. You will own retail channel sales and profitability, build and lead a small sales team, and partner cross-functionally with Marketing, Supply Chain and Finance to bring the retail vision to life. Responsibilities Channel strategy and growth Own and execute the retail channel strategy for Daily Harvest's frozen portfolio across Natural (Whole Foods, Sprouts) and independents, Grocery (Kroger, Albertsons, Safeway), Mass (Walmart, Target) and Club channels, and build the 12–36 month go-to-market plan to succeed and scale across each. Develop annual and long-range business plans including distribution targets, velocity goals, trade spend strategy and promotional calendars. Identify and prioritise new account opportunities, white space and category expansion plays. Partner with the CCO and executive team to align retail strategy with overall brand and commercial objectives. Account management and execution Serve as the senior relationship owner for key retail accounts and broker and distributor partners. Lead joint business planning (JBP) processes with top accounts to drive mutual growth. Negotiate shelf placement, promotional programmes and trade terms to maximise ROI. Manage broker networks, ensuring alignment on priorities, scorecards and in-store execution. Team leadership Build, hire and lead a high-performing retail sales team. Set clear goals, develop talent and foster a culture of accountability and results. Act as player-coach: roll up your sleeves on accounts while developing team members' capabilities. Cross-functional partnership Collaborate with Marketing to develop retailer-specific shopper marketing programmes and innovation sell-in materials. Partner with Supply Chain on demand forecasting, inventory planning and in-stock performance. Work closely with Finance on trade spend management, deduction resolution and profitability analysis. Insights and performance management Translate syndicated data (SPINS, Nielsen, Circana) and POS insights into actionable strategies. Build and maintain retail KPI dashboards; report monthly to the leadership team. Stay ahead of frozen category trends, competitive activity and emerging channel dynamics. Requirements 8+ years of progressive CPG sales experience, with a significant portion in frozen food. Demonstrated success leading retail channel strategy across Natural, Grocery and/or Mass channels. Proven track record of building distribution, driving velocity and managing trade spend profitably. Experience managing and developing sales teams and broker networks. Deep knowledge of frozen category dynamics, shopper behaviour and retailer priorities. Strong analytical skills; fluency with syndicated data tools (SPINS, Nielsen, Circana). Excellent communication and presentation skills; comfortable presenting to C-suite and retail buyers alike. Compensation and Benefits The salary range for this full-time position is $170,000 – $220,000, plus bonus, equity and benefits. Within the range, individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Chobani provides a comprehensive benefits package including medical, dental and vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. All employees are eligible for a 401k match of 100% on up to 5% of eligible pay. The company provides fertility and childcare assistance and 12 weeks of parental leave at full pay after six months of continuous employment, plus wellness resources including an employee assistance programme, fitness discounts, a wellness reimbursement and on-site gym access at certain locations. Paid time off includes 120 hours of PTO, 11 holidays and paid volunteer time off. More information Location: New York City Metropolitan Area, United States. Employment type: full-time. Seniority: Director. Chobani is an equal opportunity employer and will not discriminate against any applicant for employment on any basis including, but not limited to, race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws. #J-18808-Ljbffr