SFMC Product Manager: Automation & Personalization

Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand. About The Role The Product Manager, Marketing Automation is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform. The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact. What You Will Do Platform Ownership & Strategy Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement Establish scalable frameworks for journey orchestration, personalization, and automation Define platform standards, guardrails, and best practices to ensure consistent execution Ensure alignment between platform capabilities and evolving business needs Cross‑Functional Leadership & Alignment Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering Translate business objectives into clear product requirements and prioritized backlogs Partner with Solution Architecture to define aligned implementation approaches Drive alignment across technical and non‑technical stakeholders Data & Platform Integrity Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem Ensure data quality, segmentation logic, and personalization accuracy Define integration requirements between SFMC and enterprise systems Establish governance standards for data usage, privacy, and compliance Innovation & Capability Development Evaluate and prioritize new platform capabilities, including AI‑driven personalization Identify opportunities to improve marketing effectiveness through data and automation Drive continuous improvement to increase platform efficiency and scalability Campaign Operations & Optimization Oversee the campaign development lifecycle from strategy through execution and analysis Implement A/B testing frameworks and optimization strategies Ensure deliverability best practices and maintain sender reputation What We Need From You Technical Expertise 5+ years of hands‑on Salesforce Marketing Cloud experience Advanced knowledge of email marketing best practices and compliance Proficiency in SQL and AMPscript Experience with APIs and enterprise data integrations Business & Product Skills Proven experience translating business needs into scalable solutions Strong understanding of customer lifecycle marketing and segmentation Experience with CRM systems, loyalty programs, and CDPs Leadership & Communication Strong cross‑functional stakeholder management skills Ability to communicate complex technical concepts to business audiences Experience working in agile product and engineering environments Preferred Qualifications Salesforce Marketing Cloud certifications Experience with AI‑driven marketing tools and advanced personalization Background in retail, e‑commerce, or loyalty programs Experience supporting global platforms Success Metrics Adoption and effectiveness of platform capabilities Reliability and scalability of the marketing automation platform Improvements in marketing performance driven by platform enhancements Stakeholder satisfaction across business and technical teams The pay range for this role is $110,000-$150,000/yr USD. Equal Employment Opportunity Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing View email address on click.appcast.io. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions. #J-18808-Ljbffr