Product Marketing Manager

Careers Senior Product Marketing Manager San Francisco (Hybrid) CYGNVS is a purpose-built, first-of-its-kind guided cyber crisis platform designed to allow users to prepare for, practice for and respond to cyber incidents with confidence. Founded in 2020, the innovative start‑up has not only discovered product-market fit but is also embarking on an exciting period of scaling up. Our company culture is a perfect blend of productivity and enjoyment, prioritizing the growth and development of our talented employees as part of a high-achieving team. We are in search of exceptional professionals to join our journey and contribute to the success of our event-driven, secure core platform. At CYGNVS, you’ll be immersed in a dynamic, challenging environment, working alongside a highly skilled global team to shape our platform and empower organizations to navigate a more prepared, cyber crisis‑ready world. Location: San Francisco Bay Area (Remote for now and require frequent in-person meeting) About the Role We are seeking a hands‑on Product Marketing leader to drive how we position, communicate, and win in the market. This is a high‑impact role, ideal for someone who thrives in ambiguity, moves fast, and enjoys building from scratch. You will play a critical role in shaping how the market understands our platform and enabling our sales team to win competitive deals. What You'll Do: Own and define core messaging and positioning to clearly differentiate our platform in the cybersecurity market Translate complex cybersecurity capabilities into simple, compelling value propositions for CISOs, security leaders, and enterprise buyers. Continuously evolve messaging based on market feedback, competitive dynamics, and product innovation. Own the strategy and execution of high-impact content including product collateral, technical white papers, blog posts, customer presentations, and sales enablement materials Build and maintain a competitive intelligence program, including win/loss insights, market tracking, and ongoing field feedback Develop content that reflects deep domain expertise and credibility in the cybersecurity industry. Partner closely with Sales to ensure messaging and competitive insights are effectively used in deals and continuously refined based on field feedback Develop actionable battlecards and cheat sheets for sales and partners that illustrate clear differentiation and positioning vs. competitors. Manage analyst relations to shape market perception and strengthen company positioning with key industry influencers Partner with Product to define and execute go-to-market strategy for new features and releases What We're Looking For: Minimum of 5 years of product marketing experience Must have 2+ years of startup experience (Seed - Series B/C) Experience in cybersecurity space strongly preferred Exceptional writing and content creation skills. Strong experience with competitive analysis that directly impact win rates. Experience in supporting enterprise B2B sales cycles Experience in training/enabling sales and partners. Location & Work Requirements Must reside in the San Francisco Bay Area Remote but require frequent in-person meetings Benefits Competitive compensation 401(k) Comprehensive healthcare coverage We’re looking for someone who is eager to grow, contribute, and make a real difference in this niche space. If you’re excited about this opportunity - apply now and we’ll be eager to talk to you! To apply for this role, send your resume to View email address on click.appcast.io. #J-18808-Ljbffr