Senior Brand Activation Specialist

Benchmark International's global headquarters in Tampa is seeking a results-driven marketing and events management professional with experience in partnership activations, executing strategic campaigns and events, managing client and stakeholder relationships, and coordinating cross-functional initiatives. The ideal candidate is skilled in project management, brand activation, data analysis, and operational execution, with a proven ability to organize complex initiatives, oversee day-to-day campaign and asset management, and deliver engaging in-person and experiential activations that strengthen brand awareness, customer engagement, and business growth. Success in this role requires the ability to execute by collaborating across teams, adhering to budgets and timelines, leveraging performance insights to optimize results, and supporting high-impact initiatives in a fast-paced environment. Job Responsibilities: The Senior Brand Activation Specialist is responsible for the day-to-day oversight of the Benchmark International Arena Naming Rights Partnership tactics and asset utilization. This includes the planning, execution, and data capture of in-person engagement (i.e. games, events), as well as planning and execution of larger scale activations that drive brand awareness, customer engagement, and revenue growth. Maximize the utilization of Benchmark International Arena naming rights assets and benefits. Work with Strategic Partnerships, Sales teams, Account Managers, and other leadership team members to identify game and event attendees, plan accompanying experiences, and distribute tickets for all events. Identify opportunities to utilize non-game related assets in unique and meaningful ways that presents opportunities to engage with prospects, clients and referral partners. Develop and maintain event-specific playbooks and event planning tools. Capture and maintain prospect, client, and referral partner arena related engagement in company CRM system. Collaborate with the Events Coordinator for: Securing Arena-related event giveaways Scheduling and coordinating Arena-related community engagement initiatives that align with contributions and volunteer commitments made by leadership Coordinating and executing Arena-related external events, such as speaking engagements Collaborate with cross-functional teams (marketing, sales, creative, operations, and external partners) to ensure seamless Arena campaign and event delivery. Oversee end-to-end campaigns and events related to the Arena, including planning, budgeting, timelines, execution, and post-campaign analysis. Handle day-to-day engagement with Arena partners and other vendors to ensure usage of contracted assets and high-quality delivery of experiences. Monitor campaign and event performance using KPIs and analytics tools; provide insights and recommendations for optimization. Work closely with Marketing to ensure all activations align with brand strategy, voice, and customer experience standards. Leverage company store and vendors to oversee co-branded merchandise, including inventory control and the ideation and selection of new merchandise. Meet budgets and track ROI for all activation initiatives. Job Requirements: Bachelor’s degree in Marketing, Business, Communications, or a related field. 5–8+ years of experience in brand activation, event marketing, and/or large scale campaign management. Proven ability to execute multi-channel campaigns and manage complex projects. Strong project management and organizational skills and use of tools (e.g., MS Planner, MS Project Management, Monday.com) Proficient with MS Excel. Excellent communication and stakeholder management abilities. Excellent client communication and customer service. Experience managing deliverables and relationships with vendors, external partners, and internal partners. Analytical mindset with the ability to interpret data and translate insights into action. Proficiency in marketing tools, CRM systems, analytics platforms, and project management software. Ability to work in the office every day as this is not a remote or hybrid position. Professional dress attire is required. Ability to work outside of regular business hours (8:30 a.m. to 5:30 p.m.), including early mornings, evenings, weekends, and occasional holidays, as business needs require. Ability to lift, transport, and set up materials and equipment weighing up to 15 pounds. Preferred Qualifications Experience with brand activation, naming rights activation, and experiential marketing. Familiarity with digital marketing channels and integrated campaign strategy. Budget management experience with demonstrated ROI accountability. Executional excellence. Creativity and innovation. Strong attention to detail. Ability to work in a fast-paced, deadline-driven environment. Highly collaborative in a cross-functional environment. Success Metrics On-time and on-budget delivery of activations. Brand consistency and quality of execution. Expected salary for this position would be $80,000-$100,000 commensurate with experience. All Benchmark International positions offer paid time off, standard holidays, birthday holidays, and community service days. Employees are eligible for highly competitive company-subsidized medical, dental, vision, and AD&D insurance; 401k with company matching; flexible spending and health savings accounts (FSA & HSA); and flexible dependent care assistance accounts. Social Responsibility Benchmark International is an active, contributing member of the communities in which we work. The company participates in significant charitable giving opportunities throughout the year. Many of the recipient charities have been identified by our individual employees because of their personal passion for supporting particular needs. In addition, each employee is encouraged to use two paid workdays per year to provide their labor and skills to the community. About Benchmark International Benchmark International is a global mergers and acquisitions firm dedicated to delivering creative, value-maximizing solutions for business owners seeking to grow or exit their companies. Recognized as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook and Refinitiv and named Investment Banking Firm of the Year by both the M&A Advisor and the Global M&A Network, we are known for our award-winning process and world-class service. Specializing in the transaction of mid-market companies, our teams operate from offices across the globe, representing clients in a wide variety of industries. Our unique, technology-driven approach connects sellers with the right acquirers—whether local or international—through a combination of proprietary databases, deep market insight, and strategic outreach. We offer an exciting opportunity to be part of a high-performance team with global reach. Our culture is rooted in collaboration, innovation, and continuous growth. We believe in promoting from within and are actively looking for ambitious professionals ready to shape the next chapter of our success story. Join us and be part of the next generation of leaders redefining M&A excellence. Benchmark International provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. The company takes allegations of discrimination, harassment, and retaliation seriously, and will promptly investigate when such behavior is reported. Benchmark International cannot sponsor work visas for candidates. #J-18808-Ljbffr