Senior B2C Marketing Manager

Role Description

Benzinga is a high-velocity financial media company with a fast-growing B2C subscription business. Every message we send and every page we build moves a real revenue number, and this is the senior operator who owns that work end to end.

• You will run our email and SMS programs, build and optimize the funnels that turn free users into trials and trials into paying subscribers, and drive a continuous experimentation cadence across all of it.
• You work with real autonomy: read the funnel, decide what to test next, build it, ship it, and own the result.
• If you want a role where your work ships weekly, where the test you launched on Monday shows up in the revenue dashboard by Friday, and where there is a clear path to grow as the function scales, this is it.

Qualifications

• 5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce.
• Deep ESP fluency.
• SMS program experience.
• Funnel and conversion depth.
• Self-directed builder.
• Strong analytical judgment.
• Experimentation discipline.
• Compliance reflex.
• Strong copy sense.
• Fluency with UTM tracking and attribution models.
• Excellent written communication, sharp project management, and the discipline to run multiple programs at once without dropping a detail.

Requirements

• Experience with onsite experimentation platforms.
• Exposure to subscription billing systems and the entitlement logic behind paywalls and trials.
• Experience with webinar and live-event marketing.

Benefits

• Competitive salary with performance-based upside.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Remote-first, flexible work arrangements.
• Generous PTO and paid holidays.
• Professional development and a front-row seat to a fast-moving subscription business.