Senior Integrated Marketing Manager

Role Description

We are hiring a Senior Integrated Marketing Manager to run integrated marketing across the business. Reporting to the Director of Marketing, you're a senior individual contributor (IC) who connects the work across paid, lifecycle, GTM, brand partnerships, web, and reporting, and ships campaigns that move as one program instead of disconnected channel efforts.

• Own GTM execution for product launches, integrated campaigns that span paid/lifecycle/web/partner channels, brand partnerships, and earned-media moments.
• Keep paid acquisition operating against targets in partnership with our agency.
• Push work forward without being asked, ship on tight timelines, and treat every campaign as a system that has to work end-to-end.

Qualifications

• 6+ years in B2C marketing, with the majority of your career spent marketing consumer products.
• Demonstrated GTM experience: owned the launch of new products or features end-to-end.
• Operating range across paid, lifecycle, content, web, and partnerships.
• A nose for brand partnerships and earned moments.
• Comfort owning a WordPress (or similar) site, running on-page SEO, and shipping landing pages with light HTML/CSS or AI-assisted code.
• Strong analytics and storytelling chops: GA4, Mixpanel, or Looker.
• Comfort with copywriting and quick-turn design (Figma or Adobe).
• Working knowledge of MMPs (Branch, AppsFlyer, or Adjust) and CDPs (mParticle or Segment).
• Use AI as a real part of your workflow.

Requirements

• Run the marketing launch process end-to-end: timelines, messaging, asset readiness, channel sequencing, and post-launch readouts.
• Plan and ship campaigns that move across paid, lifecycle, web, content, community, and partner channels as a single coordinated program.
• Land 1-2 brand partnerships or earned-media activations per quarter.
• Keep paid acquisition operating against tight CAC targets across Meta, TikTok, Google Ads, DSPs, and app-install networks.
• Partner with our Lifecycle Marketing Manager to set lifecycle priorities and align campaigns.
• Own the marketing site and blog end-to-end: information architecture, conversion experiments, SEO, and ongoing content optimization.
• Work with the Community team to align campaigns with what's happening in Community.
• Own the weekly performance readout and build dashboards in GA4, Looker, and our internal data warehouse.

Benefits

• Equity incentive plan
• 401(k) with matching and profit sharing
• Top-tier health insurance and family benefits
• Flexible paid vacation
• Paid parental leave