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Senior Marketing Manager

$70k - $130k
Full-time

Bolder Apps

Role Description

We're hiring a Senior Marketing Manager to run the day-to-day of a marketing function that's already built and operating. The CMO owns strategy, revenue ops, and what's next. You own execution — content, SEO, HubSpot, directories, reporting, and the AI agents we've built to support all of it. This is a shipping role, not a strategy role. If you want to see the impact of your work every morning and make real decisions inside a defined scope, we want to hear from you. Base is $70–90K with OTE up to $130K+.

Responsibilities

  • Ship daily content across blog, social, case studies, and sales enablement — this is the core of the role.
  • Run SEO execution: on-page updates, technical fixes, link-building outreach, and content briefs based on an existing keyword strategy.
  • Manage directory channel ops: keep profiles current, leads flowing, and reviews compounding.
  • Own HubSpot day-to-day — workflow maintenance, lead routing, sequence management, list hygiene.
  • Run the weekly pipeline contribution report, monthly channel review, and quarterly trends summary.
  • Operate the AI agents already in production and flag when they need to be rebuilt, retrained, or replaced.
  • Take over a clean HubSpot instance with solid attribution and qualification tracking, a defined channel taxonomy, and a backlog of content briefs and channel experiments ready to ship.

Qualifications

  • B2B marketing execution experience. 3+ years in B2B marketing, agency or dev services strongly preferred. You've owned a channel or function completely, not just contributed to one. You can point to something you inherited, improved, and measured.
  • HubSpot fluency. You build workflows without watching a tutorial. Lead routing, sequences, list segmentation, attribution reporting — you know where to click and why. You don't need a RevOps consultant to make it do what you need.
  • Strong writer. You can ship a case study, a LinkedIn post, and an email sequence in the same afternoon without sacrificing quality on any of them. Writing is how you think, not a task you schedule.
  • SEO competence. You've written for search, understand on-page fundamentals, and can read GSC without panicking. You're not doing keyword research from scratch — you're executing against a strategy that exists.
  • AI-native operator. You use Claude, GPT, and automation platforms to multiply your output, not as occasional helpers. You've built at least one workflow or agent that runs without you touching it daily.
  • Async-first communicator. You write things down. You document decisions. You don't ask for a meeting when a message will do. The CMO and founders see your updates in writing, not in standups.
  • Executor by identity. You're proud of owning a specific scope completely. You act without permission inside your lane, ask questions clearly when you're outside it, and ship every week regardless.

Requirements

  • Base $70–90K depending on experience, plus a quarterly bonus tied to pipeline contribution and channel-specific KPIs.
  • OTE $105–130K+. Bonus math is transparent on day one.
  • Direct daily collaboration with the CMO and weekly visibility with the founders.
  • A clean, working marketing stack from day one — HubSpot, GA4, GSC, custom MCP integrations — with full onboarding from the CMO.
  • Fully remote, EST/CST hours, async-friendly.
  • Real ownership of a defined scope with the autonomy to make decisions inside it.
  • Tooling budget for AI platforms and automation.
Vacancy posted a month ago
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