Senior Integrated Marketing Manager

Role Description

Interra Health is looking for a Senior Integrated Marketing Manager to own demand generation and partner marketing across our pharmaceutical and life sciences markets. Reporting to the Head of Marketing, you will own the top of the funnel - building integrated, multi-channel campaigns that generate qualified pipeline, equipping Sales with content that converts, and amplifying our partner and patient-engagement story to the people who shape buying decisions.

This role is squarely focused on driving measurable pipeline. You will design and run campaigns end-to-end, partner fluidly across Product, Sales, and Customer Success, and turn campaign data into the next better decision. The right person brings structure and momentum to a marketing function that is scaling in a regulated, fast-moving healthcare market.

What You'll Do

• Own integrated demand generation - design and run multi-channel campaigns spanning digital, email, webinars, content syndication, account-based marketing (ABM), and industry events that drive awareness, engagement, and qualified leads.
• Own top-of-funnel performance, including lead generation, MQLs, pipeline contribution, and campaign ROI, and report on results against clear targets.
• Build sales enablement that converts - presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content with messaging tailored to key buyer personas, developed in partnership with Product Marketing.
• Partner closely with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion.
• Drive partner and customer engagement - lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization.
• Lead patient-engagement marketing - develop content and campaigns that communicate the value of patient-centric solutions, including access, adherence, and activation, to pharma and life sciences stakeholders.
• Own marketing for industry conferences, partner events, and webinars end-to-end - pre-event, on-site, and post-event - to maximize lead capture and pipeline impact.
• Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis, raising both the speed and quality of marketing output.
• Continuously optimize - track campaign performance, lead metrics, partner engagement, and pipeline contribution, and feed insights back into the next cycle.

Qualifications

• Bachelor’s degree and 8+ years in B2B marketing, including demand generation and integrated campaign ownership (equivalent experience considered).
• Demonstrated ownership of multi-channel demand-gen programs with measurable pipeline impact.
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.
• Strong content and messaging skills, with fluency in funnel metrics - MQLs, pipeline, and ROI.
• Proven cross-functional collaboration with Sales and Product.
• Healthcare, pharma, life sciences, or other regulated-industry marketing experience.
• Comfort operating in a fast-paced, post-merger environment where systems, priorities, and structures are still evolving.

Nice to Have

• Experience with AI-first collateral creation tools such as Jasper.
• Event marketing experience at industry conferences and partner events.
• Familiarity with patient-engagement, medication access, or adherence solutions.
• Experience with product marketing or marketing operations in a SaaS environment.

Core Competencies

• Knowledge & Application: Applies deep marketing and demand-generation expertise to improve how campaigns and programs are run, not just to execute them. Adapts established approaches to the specific complexity of regulated pharma and life sciences markets and anticipates how content will perform across channels.
• Complexity & Problem Solving: Handles complex, ambiguous campaign and pipeline challenges, determining their own methods on new assignments. Makes sound trade-offs across channels, audiences, and competing priorities, and knows when to escalate versus move forward with a defensible approach.
• Collaboration & Interaction: Works effectively across Marketing, Sales, Product, Customer Success, and external partners. Advises stakeholders on complex matters, adapts communication for diverse internal and partner audiences, and aligns marketing programs with business objectives.

Our Core Principles

• Our purpose begins and ends with the patient. Behind every decision is a human being counting on us. When priorities compete, the patient wins. Always.
• Never Stop Learning: We continually question, iterate, and learn from everything around us, because better understanding leads to better outcomes. We treat every experience, from wins to failures, as a chance to learn and move forward.
• Act with discipline and speed: We bias toward action and value progress over perfection. Decisions are strategic and tie back to a clear “why.”
• Win together, grow together: We recognize that our best outcomes are collective. We take time to acknowledge contributions, practice gratitude, and build the kind of company that makes us proud.

Interra Health is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.