Senior Marketing Manager, Demand Gen

Role Description

The Senior Marketing Manager, Demand Gen owns paid media strategy and execution end to end, alongside the marketing operations and measurement systems that support it. This role is responsible for running paid campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and revenue. The Senior Marketing Manager will work closely with the Marketing Director, the content & social lead, and the events marketing manager.

What You'll Do

• Own paid media strategy and execution across search, social, and display — planning, launching, and optimizing campaigns without relying on an outside media agency.
• Build and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrity.
• Define what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signal.
• Lead SEO and content production cadence, testing and iterating on demand gen tactics across channels.
• Own the marketing technology stack (HubSpot, GA4, Google Ads) — knowing when to add tools and when to cut them.
• Administer HubSpot at an admin level, not just as an end user.
• Maintain UTM architecture and tagging standards across all campaigns and channels.
• Build and deliver reporting that leadership actually uses to make decisions.

Qualifications

• 5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations.
• Proven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agency.
• HubSpot admin-level proficiency.
• Strong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architecture.
• Clear written communicator who thinks in data and moves without being asked.
• Track record of building reporting and dashboards that leadership actually uses.

Requirements

• Experience at a digital agency or within the Shopify ecosystem.
• Familiarity with Asana or similar project tracking tools.

Key Competencies

• Technical marketing acumen.
• Paid media execution.
• Data fluency and measurement rigor.
• Marketing operations / systems thinking.
• Ownership and autonomy.
• Written communication.