Product Marketing Manager / Senior Manager

Role Description

You'll own go-to-market strategy for our AI and platform products. That means figuring out positioning, running launches, enabling sales, and making sure the market understands what makes us different.

This role reports to the Director of Product Marketing and sits at the center of Product, Sales, Marketing, and Enablement teams. You'll need to understand both the strategic "why" and roll up your sleeves on execution. One day you're building a competitive battlecard, the next you're shaping roadmap priorities based on market feedback.

Healthcare is complicated. EHRs are complicated. Medical billing is really complicated. We need someone who can translate that complexity into clear value propositions that resonate with physicians, practice administrators, and health system buyers.

What You'll Do

• Own positioning and strategy
• Define how we talk about our products (especially our AI capabilities) in ways that land with healthcare buyers
• Run competitive intelligence and market research to inform product strategy
• Build buyer personas and market frameworks that actually get used
• Be the internal expert on where healthcare SaaS is headed and how we fit in
• Run launches
• Lead cross-functional teams through product launches, from strategy to execution
• Build launch plans that coordinate across sales, marketing, customer success, and partnerships
• Create the narratives, proof points, and customer stories that make launches successful
• Actually track what works and what doesn't
• Enable revenue teams
• Make sales collateral that sellers will actually use: pitch decks, battlecards, demo scripts, objection handling
• Train Sales and Customer Success on new products and competitive positioning
• Partner with our Enablement team to build scalable ways to keep everyone current (we move fast)
• Create content that matters
• Work with Demand Gen and Content to develop campaigns, webinars, case studies, and thought leadership
• Write (or heavily edit) everything from one-pagers to blog posts to keynote content
• Help establish Elation's voice in the market
• Build the function
• As we grow, help define what world-class product marketing looks like at Elation
• Document what works, create repeatable processes, level up the team

Qualifications

• 5–8+ years in marketing with at least 3–5 years in product marketing
• Healthcare experience (SaaS, health IT, med devices). You need to understand the buyer, the regulatory environment, and clinical workflows
• Track record of successful launches with real business impact
• Strong writing and communication skills. You can make complex things simple
• Ability to manage multiple projects and prioritize ruthlessly
• Self-starter who doesn't need a ton of direction
• Comfort with AI tools. We're an AI-forward company and expect you to use AI to work smarter

Requirements

• EHR or medical billing expertise. The more you know about clinical documentation, RCM, or practice management, the better
• Experience with both strategy (research, positioning, pricing input) and execution (launches, enablement, campaigns)
• B2B SaaS experience with complex sales cycles
• Experience building processes in high-growth or scrappy environments

Benefits

Salary range: $145,000-175,000

Elation welcomes individuals from all backgrounds and walks of life. Elation is proud to be an Equal Opportunity Employer and is dedicated to creating and maintaining a diverse and inclusive work environment.

We are committed to equal opportunity for all employees and applicants, and value individuals with diverse perspectives including, but not limited to: race, color, religion, sex, sexual orientation, socioeconomic status, age, gender identity or gender expression, national origin, disability or veteran status.

Elation also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. We firmly believe a strong culture that supports a diverse and inclusive workforce allows us to achieve Elation’s mission of helping independent primary care thrive.