Senior Product Marketing Manager

Role Description

As a Senior Product Marketing Manager at Fingerprint, you will own the execution of product launches, drive competitive intelligence, craft compelling messaging, and collaborate cross-functionally to bring our solutions to market. Your expertise will help shape how we position our products, ensuring customers clearly understand and derive value from Fingerprint’s powerful device intelligence capabilities.

This role requires a strategic thinker with strong technical aptitude who can translate complex technologies into clear, impactful narratives. You will work closely with Product Managers to understand release schedules, define target audiences, develop go-to-market (GTM) strategies, and enable sales teams with effective positioning and collateral.

• Own and drive end-to-end go-to-market strategy and product launches, using launches as a core lever for brand growth and pipeline generation
• Partner deeply with Product and Engineering to translate roadmap into clear, actionable GTM plans and ensure early-stage readiness
• Lead structured, high-quality launch execution with strong cross-functional alignment, clear timelines, and accountability across all workstreams
• Translate complex technical capabilities (APIs, signals, device intelligence) into clear, accurate, and compelling narratives for both technical and business audiences
• Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces
• Build and scale competitive intelligence and market insight frameworks to inform strategy, positioning, and differentiation
• Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team
• Enable sales with clear narratives and high-impact assets that support complex enterprise deal cycles

Qualifications

• 6–10 years of product marketing experience in B2B SaaS
• Proven track record of owning and executing successful product launches
• Experience marketing technical products (APIs, developer tools, cybersecurity, fraud, or infrastructure)
• Strong technical aptitude with the ability to quickly understand how products work
• Ability to translate complex concepts into clear, compelling messaging
• Excellent written and verbal communication skills
• Strong content development and storytelling ability
• High ownership mindset and detail oriented - proactive, self-directed, and results-driven
• Comfortable operating in fast-paced, high-growth startup environments
• Role requires proficiency with macOS and comfort working fully remotely using tools such as Slack, Google Workspace, and Zoom

Requirements

• Nice to have: Experience in fraud, identity, or cybersecurity
• Prior startup experience

Benefits

• For US-based employees, the cash compensation range for this role is $145,000 - $170,000.
• Standard ranges for all US roles based on function, level, and geographic location, benchmarked against similar stage growth companies.
• Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.