Senior Product Marketing Manager, Platform

Role Description

Iron Mountain is seeking a transformational storyteller to redefine how our platform innovation is perceived by the global market. In this role, you will look across a vast landscape of technical capabilities to find the underlying story that connects our technology to the real-world success of our customers. Reporting to the Director of Product Marketing (Digital Business Unit), you will have the foundational opportunity to build our technical GTM strategy from the ground up. You will forge our platform modules and services into a unified, outcome-centric narrative that inspires our customers and empowers our partners. We are looking for a change agent to establish InSight DXP as the benchmark for excellence in content intelligence.

The Opportunity

This is a pioneering role for a strategist ready to shape market categories. You will define the technical narrative for our unique service + software + AI business model. We are looking for a high-agency leader to redefine how our innovation is perceived and establish InSight DXP as the undisputed authority in the market. You will ensure that our IT buyers, global systems integrators, and hyperscale partners understand how InSight DXP automates complex workflows and improves decision-making across the enterprise.

Key Responsibilities

• Platform Narrative & Market Leadership: Architect the buyer-focused technical narrative for InSight DXP to define our market category and establish industry leadership.
• GTM Strategy & Sales Empowerment: Act as a strategic technical product marketing lead for platform launches, partnering with Product, Program Management, and Enablement teams to orchestrate the GTM blueprint.
• Analyst Influence & Category Perception: Proactively shape how the market defines our space through industry analyst briefings.
• Market & Buyer Intelligence: Own the definition of our ideal customer profile and buyer personas to ensure value-first thinking is baked into the product roadmap.
• Stakeholder Empowerment: Ensure our global sales teams, systems integrators, and hyperscaler partners have high-fidelity technical content optimized for action.

Measuring Success

• Sales Impact & Field Readiness: Increase win rates in competitive bake-offs by delivering high-fidelity technical evidence.
• Narrative Authority & Awareness: Drive broader customer awareness and engagement among IT leaders through high-impact storytelling.
• Analyst & Market Placement: Improved placement and representation of our technical capabilities within key industry reports.
• Share of Voice: Improved discoverability and authority of our technical product information across professional search and AI discovery tools.

Qualifications

• Experience: 7–10+ years in Product Marketing, Sales Engineering, or Product Management. Experience as a Technical Product Marketing Manager for a B2B SaaS platform is highly preferred.
• Pioneer Mindset: A "build from the ground up" mentality with a track record of creating strategic narratives and driving GTM approaches in fast-paced, matrixed environments.
• Technical & Commercial Fluency: Deep understanding of enterprise cloud architecture and the IT ecosystem.
• Strategic Communication: Exceptional ability to tailor technical narratives for diverse audiences.
• Analyst & Industry Exposure: Proven experience supporting or leading analyst briefings.
• Insights & Data Fluency: Ability to synthesize qualitative customer feedback and quantitative market data.