Senior Product Marketing Manager

Role Description

We’re looking for a Senior Product Marketing Manager to own go-to-market for Life360’s advertising products and solutions. You’ll sit at the intersection of Product, Sales, Marketing, Partnerships, and Revenue — translating what our platform does into why it matters for advertisers, agencies, and partners.

This is a builder’s role, and very much a “strategic + tactical” combination that requires a willingness to roll up your sleeves. (It is not a role that merely directs activity.) You’ll define positioning and messaging for a portfolio that spans audience and data products, programmatic, CTV, online video, and native. You’ll shape the roadmap by bringing the market into the room, and you’ll arm a growing sales team to win. If you’ve brought technical advertising products to market and you’re energized by building a category rather than maintaining one, we’d love to hear from you.

What You’ll Do

• GO-TO-MARKET STRATEGY & POSITIONING:
  • Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines.
  • Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads.
  • Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies.
• PRODUCT PARTNERSHIP & LAUNCH:
  • Partner with Product Management to influence the roadmap and define launch readiness.
  • Own launch plans end to end for new ad products and capabilities.
  • Define packaging and commercialization strategies in partnership with Sales and Revenue.
• SALES ENABLEMENT & MARKET INTELLIGENCE:
  • Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training.
  • Equip sales teams with market insight and competitive intelligence.
  • Conduct customer and market research to pressure-test positioning and surface unmet needs.
  • Establish and monitor the KPIs that tell us how our products are landing and where to iterate.

Qualifications

• 8+ years of experience, with a strong B2B product marketing background.
• Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem.
• A track record of bringing technical advertising products to market.
• Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products.
• Retail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertise.
• Proven ability to influence senior stakeholders and align cross-functional teams without owning them.
• Exceptional storytelling and communication skills.

Ideal Skills

• Experience with at-home / household-level targeting and the privacy and identity landscape shaping its future.
• Background at a DSP, SSP, streaming/CTV platform, measurement or identity provider, or another high-growth ad platform.
• Experience standing up product marketing inside a new or fast-scaling advertising business.
• A point of view on where deterministic, first-party, privacy-forward advertising is headed.

Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for employees).
• 401(k) plan with company matching program.
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being.
• Flexible PTO, 13 company-wide days off throughout the year.
• Winter and Summer Weeklong Synchronized Company Shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.