Senior Product Marketing Manager

Role Description

We are looking for a dynamic product marketer to help employers build their ideal teams by bringing compelling products, features, and go-to-market strategies to life. In this role, you will work across global Product, UX, Sales, market research, commercialization, Readiness, Training, and Marketing channel teams to identify market opportunities, shape product strategy, and drive post-conversion growth for assigned products.

• Manage end-to-end ownership of complex work streams.
• Influence trial conversion strategy and develop product positioning, messaging, and narratives.
• Execute global launches and create collateral, training, readiness materials, and tooling needed to support adoption, retention, and revenue growth.
• Partner closely with cross-functional teams to collect and apply customer feedback.
• Develop ROI-focused and claims-based storytelling.
• Operationalize strategies that measure and optimize revenue-generating activities.
• Architect renewal approaches that build long-term customer value.

Qualifications

• Minimum of 10 years of related experience; or 8 years with a Bachelor’s degree; or 6 years with a Master’s degree; or a PhD with 3 years experience.
• Experience in global B2B marketing, preferably in growth marketing or a related strategic marketing role.
• Solid critical mindset with experience evaluating performance data and measuring marketing impact.
• Ability to synthesize market trends and customer insights to define clear growth priorities and shape effective go-to-market strategies.
• Proven communicator with experience simplifying complex concepts, influencing executive partners, and creating messaging for external audiences.
• Cross-functional collaborator with experience managing complex projects with multiple collaborators.

Requirements

• Develop and execute scalable product marketing strategies that drive awareness, adoption, and growth across key customer segments.
• Define clear positioning, messaging, and value propositions that align product capabilities with customer needs.
• Manage the planning and execution of integrated, full-funnel marketing programs to drive acquisition, engagement, and retention.
• Partner cross-functionally with Product, Marketing, Sales, and Analytics teams to align on priorities, program execution, and business outcomes.
• Leverage data, experimentation, and performance insights to measure impact and continuously optimize programs.
• Identify and prioritize growth opportunities through segmentation, testing, and customer insights.
• Communicate program performance, insights, and recommendations to leadership to inform future strategy.

Benefits

• Quarterly bonuses.
• Restricted Stock Units (RSUs).
• Paid Time Off policy.
• Region-specific benefits.