Senior Product Marketing Manager, Core Platform

Role Description

This role is one of the most important seats on our PMM team right now. We're at an inflection point. Jane is trusted by hundreds of thousands of practitioners across North America, and we're working to make sure the world knows it. The Platform PMM is the connective tissue between our brand, our positioning, how we package and present Jane's value, and how we grow — across marketing, product, web, and the frontline teams who talk to practitioners every day.

This role exists to do one essential thing: make sure Jane is the practice management platform of choice for allied health practitioners. That means:

• Owning the core story, how we position Jane, what claims we make and can stand behind.
• Translating that story into every channel that touches a prospective customer: the website, campaigns, trials, and sales conversations.

You'll be a key partner to our Brand, Web, and Growth teams, a steward of our core messaging architecture, and the person who ensures that when a practitioner encounters Jane for the first time, they immediately understand why Jane was built for them.

This is a senior, cross-functional role. You'll need to be as comfortable in a positioning workshop as you are reviewing web copy, analyzing funnel data, or coaching a frontline team on how to have a better conversation with a prospect.

What Impact We’re Looking for You to Make

• Own Jane's core platform positioning and messaging architecture.
• Lead our claims strategy.
• Be a key GTM partner for Try Jane.
• Empower our frontline teams.
• Shape our integrated campaigns.
• Partner on web strategy.

Qualifications

• 5+ years in Product Marketing or a closely related role, with experience operating at the platform or brand level.
• Demonstrated strength in customer backed positioning and messaging architecture.
• Experience with PLG or product-led growth motions, ideally including funnel strategy, trial optimization, ongoing testing, and self-serve acquisition.
• Comfort working on the website as a marketing channel.
• Strong enablement instincts.
• Analytical enough to work with funnel and campaign data.
• Experience in healthcare SaaS or a highly regulated vertical is a meaningful plus.
• Comfortable building playbooks.

Benefits

• Annual salary range of $128,800 – $201,000 USD.
• Most new hires join at the accomplished stage, which for this role represents an annual salary of $153,000 USD.
• Regular career development conversations with your manager.
• Comprehensive benefits package.

Company Description

Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 800 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.

• We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities.
• Every person at Jane plays an important role in how we show up for our customers.
• We’re proud of what we’ve built and quick to admit what we don’t know yet.
• We listen, learn, and adjust as we go.