Senior Product Marketing Manager, CDP & Data Connectivity

Role Description

The Senior Product Marketing Manager for CDP & Data Connectivity will own the product marketing strategy for the capabilities that bring data into Alteryx. You’ll define how IT leaders, data architects, and enterprise teams understand the value of Alteryx’s data access layer—building the messaging, content, and programs that position Alteryx as the essential bridge between enterprise data assets and AI-ready analytics.

What You’ll Do

• Live Query & Data Connectivity
  • Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities.
  • Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations.
  • Partner with Product Management to shape the data connectivity roadmap narrative.
  • Build launch plans, enablement materials, and customer content for new connectivity capabilities.
  • Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration.
• OCR Tools & Intel Suite
  • Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite.
  • Develop use-case-driven content—including demos, solution briefs, and customer stories.
  • Partner with Solutions PMM to develop vertical-specific messaging and content.
  • Build enablement materials that help field teams identify OCR and Intel Suite opportunities.
• Data Products & Connect
  • Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities.
  • Develop messaging that resonates with both data producers and data consumers.
  • Partner with Product Management and the Cloud Data Platform ecosystem team.
  • Build content and programs that demonstrate how Data Products and Connect enable organizations.
  • Identify customer champions and develop case studies.
• Platform Integration & Ecosystem Alignment
  • Serve as the Core PMM’s primary connection point to the cloud data platform ecosystem narrative.
  • Develop and maintain internal alignment frameworks.
  • Partner with Platform PMM peers to ensure data connectivity capabilities are woven into broader messaging.
  • Contribute to Platform PMM portfolio strategy sessions.
• Sales & Field Enablement
  • Develop a comprehensive enablement curriculum for CDP & Data Connectivity.
  • Partner with Revenue Enablement to build training programs.
  • Create and maintain customer-facing demo assets, solution briefs, and ROI frameworks.
  • Engage regularly with field teams to gather feedback on messaging effectiveness.
• Market Intelligence & Positioning
  • Maintain a deep, current understanding of the cloud data platform and data integration competitive landscape.
  • Partner with the Competitive Intelligence shared service to develop and maintain CDP-specific competitive materials.
  • Contribute market intelligence to cross-functional planning sessions.

Qualifications

• 6+ years of product marketing experience in a B2B SaaS environment.
• Strong understanding of the cloud data ecosystem.
• Proven ability to develop messaging and positioning for technical products.
• Exceptional storytelling skills.
• Experience working cross-functionally with various teams.
• Track record of building and maintaining effective cross-team alignment.
• Comfortable working with product analytics, pipeline data, and campaign metrics.
• Curiosity and depth of knowledge about modern data architectures.

Requirements

• Demonstrated experience marketing data integration, data connectivity, cloud data platform, or analytics infrastructure products.
• Ability to translate complex data connectivity concepts into clear narratives.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with company match.
• Paid parental leave, caregiver leave, and flexible time off.
• Mental health support and wellness reimbursement.
• Career development and education assistance.
• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses.
• An annual $200 home office reimbursement.