Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization

Role Description

Boulevard is entering its next chapter. We're expanding our focus to include more sophisticated, multi-location operators across medspa, salon, and spa — businesses with higher expectations for scale, reporting, and operational control, and with buying committees that demand real proof of platform maturity. This is a significant growth opportunity for Boulevard, and we're building the product marketing function to win it.

Come do the best work of your life at Boulevard. Boulevard has established a strong market position with small and mid-sized operators across medspa, salon, and spa. We're expanding our focus to include enterprise, multi-location operators with different buying processes and buying committees.

This represents a significant growth opportunity, and you'll be the product marketer who shapes how Boulevard wins in this segment. You'll be deeply embedded in the commercial strategy for upmarket buyers, from positioning and narrative through sales enablement, deal support, and product influence. You'll be the internal expert in this segment: the person product, sales, marketing, and executive teams rely on to understand what these buyers care about, how they evaluate, and what it takes to close them.

This role also owns one of our biggest commercial opportunities: how we price and package Boulevard across every segment we serve, from SMB to enterprise. The two mandates are tightly connected. The way we package for upmarket informs how we tier across the rest of the business, and the work compounds.

Success in this role means measurable progress on two fronts: sales teams consistently use your messaging and assets to win larger deals, and Boulevard has a defensible pricing and packaging architecture that captures more value as our customers grow.

This role demands both strategic vision and hands-on execution. You'll develop positioning frameworks, build sales decks for strategic deals, and pressure-test new pricing tiers.

Qualifications

• 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS.
• A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging.
• Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling.
• Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points, that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers.
• Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack.
• Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics.
• Demonstrated ability to influence product direction through structured market insight, not just advocacy.
• Confident, precise communication skills and the ability to tell a really clear story.
• Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon.
• You thrive in situations where there’s no playbook. You’re comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers.

Requirements

• Define and own the upmarket segment.
• Sharpen Boulevard's upmarket ICP across our core verticals.
• Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers.
• Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard.
• Build the upmarket narrative.
• Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators.
• Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria.
• Partner deeply with GTM and deliver tools that drive deals.
• Equip sales with segment-specific tools, presentations, messaging and collateral that move upmarket prospects from awareness through conversion.
• Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback.
• Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently.
• Architect pricing and packaging across every segment.
• Translate market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points.
• Partner with Finance, Product, Growth and Sales to design, test, and roll out pricing and packaging changes.
• Influence product strategy for upmarket buyers.
• Ensure new features are sequenced, framed, and released in a way that reinforces the platform story.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunities to grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.