Product Marketing - Sr Manager /Director

Role Description

The old playbook for automotive retail is broken. At Impel, we’re fixing it by delivering the industry’s most advanced and complete AI Operating System (AIOS)—a foundational activation layer that unifies fragmented data and disjointed tech stacks into a seamless customer journey that maximizes customer lifetime value, OEM and dealer business performance, and reinvents the automotive customer experience.

As our Senior Manager / Director of Product Marketing, you will help shape and drive the go-to-market strategy, positioning, and narrative for our product portfolio. Reporting to the VP of Marketing, you'll set the product marketing vision across our suite of AI products and serve as a senior, cross-functional partner, shaping how the market, our customers, and our own teams understand and articulate the value of each product and how they work together.

You will be the connective tissue between Product, Product Readiness, and the Go-To-Market (GTM) commercial functions, translating complex, fast-evolving products into clear, differentiated stories that drive adoption and revenue growth.

• Shape the product portfolio narrative.
• Set go-to-market strategy.
• Influence the roadmap.
• Drive positioning, messaging, and differentiation.
• Shape pricing and packaging.
• Turn data into proof.
• Drive enablement at scale.
• Build the assets that win.
• Partner with Brand, Content, and Demand Gen.
• Close the feedback loop.
• Tie messaging to retention.
• Build the function.
• Scale with AI.

Qualifications

• Bachelor's degree in business administration, marketing, communications, or other relevant field.
• Experience in SaaS and/or AI is required. Experience in automotive is desired, but not required.
• 10+ years in B2B Tech Product Marketing, including experience leading product and portfolio-level GTM in a high-growth AI or SaaS environment. Prior experience leading or mentoring others is strongly preferred.
• Demonstrated ability to operate as both a strategic leader and a hands-on individual contributor, setting vision while personally producing the work.
• A proven track record of owning product portfolios and product launches that drove measurable adoption, revenue, and market impact.
• Demonstrated fluency with AI tools and a track record of applying them to drive automation, efficiency, and productivity across marketing workflows.
• Outstanding verbal and written communication skills.
• Outstanding project management skills and proficiency in project management software such as Monday.
• Strong general knowledge of digital marketing disciplines - demand generation, content, search, creative.
• Mastery in using Google Suite and PPT to create compelling content and presentations.
• Strong general knowledge of enterprise CRMs (Salesforce highly desired) and other core Systems of Record such as Gong, Pardot, Confluence, Notion, etc.
• Knowledge of industry trends with a curiosity/passion to learn other marketing technology platforms through research.

Requirements

• Strategic Leadership: You see how the product portfolio fits together and can set a clear product marketing vision—while retaining the discipline to execute the granular details of a launch plan yourself when it counts.
• Collaborative DNA: You are a "leader without a title" (and increasingly, with one) who can influence product decisions, Sales strategy, and Creative direction with equal ease, earning trust across every level of the organization.
• Player-Coach Mentality: You're as comfortable building the deck as you are setting the strategy. You lead from the front and aren't afraid to get in the trenches to produce the work.
• Training Prowess: You are an engaging presenter and coach with experience taking technical concepts and making them "stick" for a diverse group of stakeholders.
• Urgency & Grit: You are persistent and relentless in the pursuit of excellence and the completion and measurement of every initiative.