Associate Core Product Marketing Manager

Role Description

We are seeking an Associate Product Marketing Manager to join our growing Product Marketing team to support Articulate’s go-to-market strategy!

In partnership with the Sr. Manager of Core Product Marketing, this person will do foundational product marketing work such as:

• Run release marketing
• Support event execution
• Analyze competition
• Partner with product, marketing, and sales stakeholders to deliver business results across a variety of other projects

The ideal candidate is someone who can bring a strong foundation of B2B product marketing to the role and is looking to grow, learn, and take on more responsibility over time.

What You'll Do:

• Build foundational product marketing processes through supporting projects such as go-to-market strategy, persona research, segmentation, messaging, and much more.
• Manage cross-functional projects, such as our quarterly product releases - bringing together key stakeholders, helping to define audience and messaging.
• Perform research on Articulate’s market, customers, and competitors - uncovering trends, competitor details, and compelling events to incorporate into go-to-market plans.
• Support product and feature launches, working in collaboration with integrated marketing, product, content, and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention.
• Help with strategy and execution of physical and virtual events with project management, messaging, content, and insights.
• Contribute to assets for our revenue generation teams throughout the sales and customer success process (e.g., pitch decks, brochures, sales sheets, battlecards, etc.).

Qualifications

• 2+ years in product marketing or related roles such as marketing, product management, or management consulting. B2B SaaS experience is a plus.
• Organized and detail-oriented: Strong project management skills, with the ability to juggle multiple projects.
• Entrepreneurial: Self-starter with a positive, get-it-done mindset.
• Fast learner: Open to picking up new skills and quickly adapting to unstructured, ambiguous situations.
• Strong communicator: Able to adapt your communication to best reach your audience, both for internal audiences and customer-facing messages.
• Collaborative: Ability to build relationships and partner effectively with internal and external stakeholders at all levels.
• Data-orientation: Ability to synthesize qualitative and quantitative research to make informed business decisions.
• Bachelor’s degree required.

Requirements

• $81,400 - $107,908 a year.
• This position is bonus-eligible.
• This is a US-based role and can be performed remotely from anywhere within the United States.
• Occasional travel for company events may be required.
• Employees must physically reside and work within the US throughout their employment and must immediately notify Articulate of any change of address.

Benefits

• Articulate offers a robust suite of benefits — visit the website for a full list.