Sr. Product Marketing Manager

Company Overview Planview has one mission: to build the future of connected work, from ideas to impact. As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100. At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world‑class, connected culture built on our shared values, that supports our teams to be successful from anywhere. Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and Twitter. The Opportunity Are you a seasoned product marketing professional ready to drive high-impact GTM strategy while staying close to the work? Planview is a fast-growing global SaaS company building the future of connected work for some of the largest companies in the world. As Sr. Product Marketing Manager you’ll own key go‑to‑market initiatives and serve as a senior voice across the product marketing function. You’ll balance strategic thinking with tactical execution, driving market positioning and GTM strategies that directly impact pipeline, bookings, and customer retention across our portfolio. At Planview, AI fluency is a core expectation—not a future nice‑to‑have. You’ll bring working command of AI tools like Claude (Anthropic) and Glean into your daily workflow, and you’ll help shape how AI is used across the product marketing function, contributing to best practices that raise the bar for the whole team. What You’ll Do Drive product marketing excellence – Serve as a senior practitioner and standards‑setter for the product marketing function, establishing best practices, contributing to team playbooks, and acting as a thought partner to peers and cross‑functional stakeholders. Model AI‑forward ways of working and help build shared frameworks for how the function uses AI tools effectively and responsibly. Own strategic GTM initiatives – Develop and execute go‑to‑market strategies for major product launches and cross‑solution initiatives, working autonomously to drive decisions that impact opportunity, pipeline, and bookings across your portfolio. Drive market and competitive intelligence – Establish your team as experts on target markets, buyers, and competitive landscape. Synthesize market trends and buyer insights to inform product strategy in partnership with product management, and deliver actionable intelligence to sales, marketing, and customer success. Use tools like Glean, Perplexity, and Claude to accelerate research, synthesize competitive signals faster, and deliver sharper intelligence to stakeholders. Craft differentiated messaging and positioning – Lead the development of compelling, differentiated messaging frameworks and positioning strategies that resonate with target buyers. Balance strategic narrative development with hands‑on content creation for high‑impact assets. Leverage AI tools—including Claude and tools like Jasper or Copy.ai—to accelerate first drafts and explore messaging variations, while applying your editorial judgment to ensure every asset meets Planview’s quality and brand standards. Build influential cross‑functional relationships – Partner with senior stakeholders across product, sales, marketing, and customer success to align on priorities, solve complex GTM challenges, and ensure seamless execution of strategic initiatives. Enable revenue teams at scale – Develop comprehensive enablement strategies and high‑impact assets that drive win rates, sales velocity, and customer adoption. Train and support sales and customer success teams on messaging, positioning, and competitive differentiation. Build AI‑powered templates and reusable content workflows that extend the team’s reach and maintain consistency at scale. Represent Planview externally – Build relationships with industry analysts, participate in customer conferences and industry events, and develop thought leadership content that elevates Planview's market position. Drive content strategy and execution – Guide content development that converts leads and influences buyers, working closely with content strategists and demand generation to assess performance and optimize for MQL and SQL goals. Use AI‑assisted ideation and drafting tools to accelerate content production across formats, iterating quickly based on performance data. Champion AI‑powered marketing workflows – Build and share prompt libraries, content templates, and AI‑powered workflows that accelerate output quality and speed across the product marketing function. Stay current on emerging tools—from Gamma for AI‑generated presentations to Lavender for sales communications—and actively contribute to best practices across the team. Evaluate AI output critically and own the outcomes of AI‑assisted work. Manage complex, multi‑stakeholder launches – Lead cross‑functional launch teams through planning and execution of product releases, ensuring alignment across product, marketing, sales, and customer success while holding teams accountable for delivery. Balance strategic and tactical work – Context‑switch effectively between coaching your team, developing strategic frameworks, and executing hands‑on product marketing work, adapting quickly to changing priorities while maintaining momentum across multiple initiatives. Leverage domain expertise in Strategic Portfolio Management and Project Portfolio Management – Apply deep understanding of SPM/PPM market dynamics, buyer personas, and industry trends to inform product positioning, messaging, and go‑to‑market strategies. Translate complex portfolio management concepts into compelling value propositions that resonate with IT leaders, PMO directors, and executive buyers. Cultivate strategic analyst relationships – Maintain ongoing relationships with key industry analysts (Gartner, Forrester, IDC) and leverage insights to strengthen market positioning. Guide your team in preparing analyst‑facing materials and contribute to analyst report positioning that enhances Planview's market leadership. What You’ll Bring 10+ years of experience in B2B product marketing with a proven track record in enterprise software, with direct experience in work management or portfolio management solutions. Strategic mindset with ability to translate market insights into actionable strategies and create conceptual visualizations that communicate complex ideas. Strong personal brand with broad relationships, recognized as a trusted advisor sought for coaching and consultation. Executive presence with the ability to communicate confidently and credibly with senior stakeholders. Strong communication and cross‑functional collaboration skills, particularly with product management and sales leadership. Passion for mentoring junior team members with a track record of elevating others’ capabilities. Bachelor’s degree required. Benefits at Planview At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy: Unplugged Days: 4 company‑wide paid days off per year to recharge and relax. Generous PTO offerings (region dependent). Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support. Paid time to volunteer through Planview’s Force for Good Week. Employee Referral bonus program. Weekly office lunches for hybrid team members and social events. Flexible work hours/environment. Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best‑in‑class solutions, and build the future of connected work, Planview is the right place for you! Equal Employment Opportunity at Planview Planview is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. As part of our efforts to build a diverse workforce, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience. Reasonable accommodations for the interview process can be requested by emailing View email address on click.appcast.io. #J-18808-Ljbffr