Senior Integrated Marketing Specialist

Role Description

At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts.

We are looking for a highly motivated individual interested in cultivating their career focused on advancing the Medtronic Mission. The Senior Integrated Marketing Specialist plays a critical role in developing and executing integrated marketing initiatives across the newly created ICT (Interventional Cardiology Therapies) business. This role uniquely spans both an established, high-impact portfolio and an emerging, high-growth renal denervation business—offering the opportunity to balance scale, innovation, and speed while helping shape how these businesses show up in the market.

• Lead integrated marketing execution for US customer programs, ensuring strong alignment to business objectives and downstream activation.
• Plan and execute promotional support for major US congresses and events, including coordination of messaging, channels, and timelines.
• Manage paid digital media initiatives, including planning, execution, optimization, and performance review.
• Oversee media placements and promotions with media vendor, partnering with internal stakeholders and agencies to ensure timely and effective delivery.
• Collaborate closely with product marketing, sales, education, analytics, agencies, and creative partners to deliver integrated, high-quality programs.
• Ensure consistent messaging and coordinated execution across both business initiatives.
• Translate business needs into clear briefs, timelines, and deliverables, managing multiple initiatives in parallel.
• Contribute to additional integrated marketing initiatives as needed based on evolving priorities.

Core integrated marketing responsibilities:

• Develops and implements enterprise-wide integrated marketing programs aligned to brand and business objectives.
• Leverages paid, owned, earned, and shared channels to deliver cohesive, omni-channel marketing experiences.
• Partners cross-functionally to align strategy, execution, and measurement across stakeholders.
• Uses data, insights, and performance metrics to inform optimization and continuous improvement.
• Ensures adherence to corporate processes, compliance requirements, and brand standards.

Responsibilities may include those listed and other duties may be assigned.

Qualifications

• Bachelor’s Degree
• 4+ years of relevant marketing experience (or 2 years with an advanced degree)
• Demonstrated experience executing integrated marketing or downstream activation programs
• Hands-on experience with paid media planning, execution, and performance measurement
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Proven ability to operate effectively in both structured environments and ambiguous, fast-evolving business contexts
• Ability to influence without authority and build trusted relationships across teams
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Requirements

• The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile.
• The employee is also required to interact with a computer, and communicate with peers and co-workers.

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package.
• A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.
• Salary ranges for U.S (excl. PR) locations (USD): $94,400.00 - $141,600.00
• This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
• The following benefits and additional compensation are available to those regular employees who work 20+ hours per week:
• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• The following benefits and additional compensation are available to all regular employees:
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
• Regular employees are those who are not temporary, such as interns.
• Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan.
• Please note some of the above benefits may not apply to workers in Puerto Rico.