Senior Marketing Specialist

Role Description

The Senior Marketing Specialist is a lead for the AMS&T vertical business and works independently to develop sales, marketing, and communications deliverables and leads strategic pursuits and campaigns. This position can be performed from any U.S. location where Gilbane has an office.

Responsibilities

• Independently lead the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines.
• Manage content development and pursuit process directly with business development, operations, and AMS&T leadership.
• Craft compelling story content about clients, projects, people, and Gilbane, incorporating these differentiators into deliverables that address unique client needs.
• Ensure all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines.
• Actively participate in presell meetings and strategic brainstorms.
• Develop AMS&T marketing, including conferences and tradeshows (in partnership with enterprise marcom team), speaking submissions, marketing collateral and materials, and strategic support for priority projects.
• Lead the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels.
• Oversee the organization and maintenance of digital assets, ensuring efficient categorization and searchability, while providing guidance and support to entry-level team members.
• Accountable for data maintenance to ensure data integrity.
• Conduct research for the AMS&T vertical to understand clients, key trends, and communicate findings with BD partners and leadership as needed.
• Lead the close-out process of sales and marketing deliverables.
• Develop a strong knowledge of the AEC industry, AMS&T vertical, and Gilbane’s capabilities across each sector, locally and nationally.
• Build and maintain a robust operational network to facilitate storytelling and identify value adds about projects.
• Visit jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities.
• Collaborate effectively with cross-functional teams to deliver high-quality external content and client deliverables.
• Mentor and train junior staff.
• Independently lead multiple deliverables concurrently and has a strong ability to multi-task.
• Participate in professional or AMS&T organizations and explore opportunities for committee or other leadership roles.
• Stay abreast of new marcom trends and tools.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 5-7 years relevant experience in the marketing and/or AEC industry or equivalent combination of education and experience.

Requirements

• Advanced skills in Adobe Create Suite, Power Point, Unanet, AI technology tools, and Photography.
• Excellent time management, organization, and communication skills; excels in working independently and collaboratively in a team.
• Advanced writing and critical thinking skills; strong at process management.
• Mastery of Gilbane services and advanced knowledge of construction management and industry awareness as a whole.

Benefits

• Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as internal equity and alignment with the team.
• The pay ranges from $94,900.00-$139,900.00 plus benefits and retirement program.
• Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan.
• Investment in employees’ education through Gilbane University, a top training organization in the construction industry.