Senior Marketing Specialist

Role Description

As a Senior Marketing Specialist, you will play a key role in executing and optimizing marketing initiatives across Obie’s distribution channels and external marketing efforts. This role blends campaign execution, content development, and strategic support, and will partner closely with the Director and Marketing Manager to drive engagement, support sales growth, and strengthen Obie’s brand presence across agents, partners, and customers. You’ll operate as a high-impact generalist, contributing across lifecycle marketing, channel marketing, and content strategy, while bringing a strong understanding of performance, messaging, and audience needs.

What you'll Do:

• Campaign Strategy and Execution:
  • Execute and optimize multi-channel marketing campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activity.
  • Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiatives.
  • Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance.
• Channel and Partner Marketing:
  • Support the development and execution of co-branded marketing initiatives with Agents and Partners.
  • Assist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie products.
  • Collaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiatives.
• Content and External Marketing:
  • Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateral.
  • Contribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunities.
  • Translate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customers.
  • Support content development for product launches, including landing pages, resource hubs, and customer education materials.
  • Maintain brand voice and consistency across all external-facing communications.
• Cross-functional Collaboration:
  • Partner with Product, Engineering and Data teams to bring marketing initiatives to life.
  • Support go-to-market efforts for new products and features, ensuring alignment across internal and external messaging.
  • Collaborate with leadership to refine messaging that reinforces Obie’s value proposition and market positioning.
• Performance Tracking and Analytics:
  • Monitor and report on campaign performance, identifying insights and opportunities for optimization.
  • Support the development and maintenance of dashboards connecting marketing engagement to business outcomes (quotes, binds, revenue).
  • Use data to inform content strategy, campaign improvements, and audience targeting.
  • Leverage AI-powered tools and automation to analyze campaign performance, identify optimization opportunities and enhance targeting, personalization, and content effectiveness.

Qualifications

• 5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketing.
• Experience operating as a marketing generalist across campaigns, content, and cross-functional initiatives.
• Strong writing and editing skills, with the ability to adapt tone for different audiences (agents, partners, customers).
• Proficiency with marketing and CRM tools (HubSpot, Salesforce or similar).
• Experience with performance marketing concepts including segmentation, testing, and optimization.
• Comfort working in a fast-paced, high-growth environment with evolving priorities.
• Strong collaboration and communication skills across teams and stakeholders.

Requirements

• Preferred but not required:
• Experience in personal lines insurance industry.
• Familiarity with SEO best practices and content optimization.
• Experience supporting product launches or go-to-market initiatives.
• Exposure to partner/channel marketing strategies.

Company Description