Senior Channel Marketing Specialist

Role Description

The Senior Channel Marketing Specialist role at Safco offers an exciting opportunity to contribute to sales growth across our Dealer and National Account Channels. This position involves creating and executing an annual marketing plan tailored to support key channels, including contract furniture and office product dealers, buying groups, and major national distributors across office, retail, and industrial sectors. The marketing plan will be developed in alignment with our overall business strategy, including brand and product strategies, while addressing the unique needs of each segment to boost awareness, demand, and sales. Success in this role requires strong collaboration with sales, product, and operations teams. Join us and be part of our exciting transformation!

This full-time position will report to the Manager Sales and Marketing Operations and is located in New Hope, MN.

Duties and Responsibilities

• Collaborate with sales leaders and product teams to create and implement an impactful annual marketing plan.
• Design, launch, execute, and monitor tailored marketing campaigns for each channel segment, ensuring maximum reach and effectiveness.
• Produce engaging digital content and oversee its distribution across relevant channels for optimal impact.
• Partner with the National Accounts Sales team to seamlessly execute customized marketing calendars for key accounts.
• Collect and analyze Voice of Market (VOM) insights to refine sales and marketing strategies, with a focus on competitive analysis.
• Take charge of planning and managing trade shows within your channel segments, ensuring a standout presence.
• Drive marketing communications for various initiatives, including new product launches, upcoming trade shows, and other key business announcements.
• Travel up to 25% domestically to support marketing efforts and engage with key stakeholders.
• Perform additional tasks as needed to support the marketing team's objectives.

Qualifications

• Bachelor's degree in Marketing, Sales, Business, or a related field, or equivalent experience.
• 5+ years of hands-on experience in marketing with a strong track record of delivering measurable results.
• Strong background in marketing communications, from campaign creation to execution.
• Strong analytical and process-oriented skills to drive data-informed decisions.
• Exceptional communication skills, with the ability to engage stakeholders at all levels.

Preferred Education, Experience and Skills

• Experience in Business to Business (B2B) marketing, with a proven ability to navigate complex business environments.
• Background in field sales, bringing an understanding of sales-driven marketing strategies.
• Expertise in office products or contract furniture industries, with an eye for industry-specific trends.

Compensation & Benefits

• The starting base salary range for this position is $88,000 - $110,000 per year plus eligibility in annual bonus program.
• Comprehensive benefits package including health/dental/vision insurance options.
• Paid time off; 10 paid holidays.
• 401(k) plus company matching and annual discretionary profit sharing.
• Flexible spending and health savings account options.
• Life and disability insurance.
• Tuition assistance.
• Wellness and mental health resources, and financial advising services.
• Eligibility in benefit programs is based on hours worked per week.

Physical Requirements

• Regular sitting, standing, and walking throughout the day to accomplish tasks.
• Manual and finger dexterity used regularly with some repetitive finger motions.
• Ability to work in front of a computer screen for long periods of time.
• Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus.
• Hearing and speaking.
• Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.