Senior Portfolio Marketing Specialist

Role Description

The Senior Portfolio Marketing Specialist supports marketing initiatives across Altera Digital Health business units and solution teams by developing and executing strategic marketing programs that drive awareness, engagement, pipeline growth, and sales enablement. In this role, you will serve as a key partner to Sales and business unit leadership, ensuring marketing messaging, campaigns, and content align with organizational priorities and revenue objectives.

The ideal candidate is a collaborative, strategic marketer with strong project management skills and experience translating complex healthcare IT solutions into compelling messaging and impactful campaigns. This individual will work cross-functionally with Creative, Communications, Marketing Operations, Product, and Sales teams to execute integrated marketing initiatives, measure performance, and communicate results to stakeholders and leadership.

Qualifications

• 5+ years of relevant marketing experience; 2–3 years at a senior specialist level or equivalent experience preferred.
• Experience supporting B2B marketing initiatives, preferably within healthcare IT.
• Demonstrated experience partnering with Sales teams to develop aligned messaging, enablement materials, and go-to-market strategies.
• Strong understanding of integrated marketing campaigns, content strategy, and demand generation principles.
• Experience collaborating across cross-functional teams and managing multiple complex projects simultaneously.
• Strong analytical skills with experience measuring campaign performance and presenting results to leadership.
• Advanced understanding of marketing strategy, business planning, and market positioning.
• Advanced MS Office Suite skills (PowerPoint, Word, Excel, Teams).
• Excellent written, verbal, presentation, and communication skills.
• Strong project management mindset with attention to detail and the ability to thrive in a fast-paced environment.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field preferred.
• Standard work week or as defined by assignment requirements.
• This is a remote role, but may also be performed in a standard office environment.
• May require after-hours, on-call support and/or holiday support.
• Up to 10% travel may be required, including potential international travel.

Salary Range

$70,000 - $85,000 USD