Senior Manager, Product Portfolio & Brand

Role Description

• Own the overall health and performance of the Mitra9 product portfolio.
• Conduct ongoing portfolio reviews focused on revenue, profitability, inventory performance, consumer demand, and strategic fit.
• Lead SKU rationalization efforts and recommend additions, modifications, or discontinuations.
• Develop channel-specific assortment strategies and product configurations.
• Maintain product lifecycle plans from concept through end-of-life.
• Partner with Finance to evaluate product-level performance and profitability opportunities.

Innovation & Future Growth

• Develop and maintain Mitra9's innovation pipeline and future product roadmap.
• Identify emerging consumer trends, category opportunities, and whitespace opportunities.
• Conduct competitive analysis and market intelligence reviews.
• Build product business cases and growth recommendations for future innovation initiatives.
• Partner with Marketing, Sales, Operations, and R&D/QA to evaluate new products, formats, flavors, packaging, and channel opportunities.
• Translate consumer insights into actionable growth opportunities.

Consumer Insights & Brand Stewardship

• Serve as the voice of the consumer throughout product portfolio decision-making.
• Analyze customer reviews, surveys, purchase behavior, subscription trends, and market feedback.
• Develop recommendations around product positioning, packaging strategy, and consumer communication.
• Ensure products align with overall brand strategy and consumer expectations.
• Support brand architecture and portfolio expansion decisions.
• Partner with Marketing to ensure portfolio strategy is reflected in go-to-market execution.

Strategic Sourcing & Supplier Optimization

• Identify opportunities to improve margins through supplier, packaging, ingredient, and manufacturing optimization.
• Support supplier evaluations, negotiations, and sourcing initiatives.
• Develop business cases for sourcing improvements and cost-saving opportunities.
• Evaluate supplier performance and recommend improvements to cost, service, quality, and lead times.
• Partner with Operations to identify opportunities for supply chain efficiency and working capital improvements.
• Monitor industry trends and supplier markets to proactively identify opportunities and risks.

Operations & Supply Planning Support

• Partner with Operations to support forecasting, inventory planning, and new product introductions.
• Participate in S&OP planning and portfolio decision-making.
• Evaluate inventory risks associated with product launches, transitions, and portfolio changes.
• Support commercialization readiness for new products and major product updates.
• Assist in identifying opportunities to improve inventory turns and reduce obsolete inventory.
• Ensure portfolio decisions align with operational capabilities and scalability requirements.

Cross-Functional Leadership

• Serve as the central coordinator between Marketing, Sales, Operations, Finance, R&D/QA, and Supply Chain for portfolio-related initiatives.
• Lead cross-functional discussions regarding portfolio performance, innovation opportunities, sourcing initiatives, and product lifecycle decisions.
• Establish reporting and review processes that improve visibility into portfolio performance.
• Drive alignment between commercial objectives and operational execution.

Qualifications

• Bachelor's degree in Business, Marketing, Supply Chain, Product Development, Merchandising, Finance, or related field.
• 5+ years of experience in portfolio management, product management, merchandising, category management, commercialization, sourcing, or related business functions.
• Strong understanding of product lifecycle management, portfolio strategy, and consumer insights.
• Experience evaluating product profitability, margins, pricing, and business performance.
• Experience working with suppliers, manufacturers, packaging vendors, or sourcing partners.
• Demonstrated ability to identify growth opportunities and translate insights into business recommendations.
• Strong analytical, financial, and problem-solving skills.
• Excellent project management and cross-functional leadership capabilities.
• Experience within consumer packaged goods, beverage, food, wellness, retail, or related industries preferred.