Senior Product Manager

Role Description

Seed is expanding fast into mass retail, Amazon, and new marketplaces, with a growing portfolio across gut, energy, sleep, pediatric, and daily nutrition. As we grow, the experience we build for our members is what ties it all together: the thing that turns a first encounter with Seed into a lasting, science-backed relationship.

This role exists to shape that experience. You'll help define what Seed's product experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution. There's real surface area here — across how members discover Seed, how they engage over time, and how the experience evolves as our portfolio grows — and the autonomy to form a point of view on where you can drive the most impact.

This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Creative, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats Seed's product experience as a genuine differentiator — not a set of features to ship.

What You’ll Do:

• Own end-to-end strategy for your product area — whether that's the growth funnel (acquisition, conversion, activation) or the post-purchase member experience (engagement, retention, cross-sell).
• Develop and maintain a long-term product vision, working backward from an end-state to deliver compounding impact on company-level metrics.
• Set measurable goals tied directly to business KPIs — conversion, activation, LTV, rebill, retention — and own the outcomes, not just the roadmap.
• Design and run short-cycle experiments that test real hypotheses about member behavior.
• Partner with Product Design to set creative and strategic direction for member-facing experiences.
• Collaborate across the growth-to-member handoff and cross-sell positioning.
• Contribute to multi-category portfolio expansion by exploring what members want.
• Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels.
• Present strategy and experiment results to leadership with clarity and conviction.

Qualifications

• 7+ years of product management experience, with significant depth in one or more of: growth, acquisition/conversion, subscription, retention, or post-purchase/member experience.
• You’ve defined product strategy from ambiguity and built organizational conviction around your vision.
• You lead cross-functional teams by setting strategic direction.
• You have experience in subscription or membership businesses at meaningful scale.
• You’re analytically fluent — comfortable with cohort analysis, LTV modeling, funnel metrics, and experiment design.
• You operate with urgency and proactive judgment.
• You’re opinionated and substantive, but intellectually honest.
• You’re a clear, structured communicator who can make complex strategy legible to senior stakeholders.

Requirements

• Bonus: experience in DTC e-commerce, health/wellness, or premium consumer brands.
• Familiarity with the Shopify ecosystem or subscription platforms.
• Exposure to lifecycle/CRM systems (e.g., Klaviyo, Braze, Iterable), content-as-product, or personalization systems.

Compensation

The annual pay range for this full-time position is $180k-$195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/technical competency, relevant experience and advanced education/training.

Benefits

• Health & Wellness: Choose from multiple medical, dental, and vision plans, with generous employer contributions.
• Mental Health Support: All employees and eligible dependents receive 12 free therapy sessions per year.
• Long Term Wealth Planning: Invest in your future with our 401(k) plan through Betterment.
• Supporting Families: Our Parental Leave Policy includes 18 weeks of fully paid leave.
• Time to Recharge: Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year.
• Work Flexibly: Thrive in a remote-first culture that prioritizes autonomy and clarity.
• And More: Access pet insurance, life and disability coverage, learning & development.