Senior Marketing Manager

Role Description

We are seeking a Senior Manager, Growth Marketing to help build and scale a high-performing demand generation engine across Transit Technologies. This leader will own growth programs that drive awareness, qualified pipeline, conversion, and revenue across multiple products, buyer personas, and market segments.

• Develop and execute integrated growth programs that generate qualified pipeline across products and target markets.
• Build campaigns aligned to business priorities, audience needs, buyer journeys, and revenue goals.
• Execute multi-channel programs including:
  • Email marketing
  • Paid media
  • Webinars
  • Content syndication
  • Landing pages
  • Digital campaigns
  • Partner marketing initiatives
• Serve as the primary business owner for external marketing agencies.
• Own key growth metrics, including:
  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
  • Pipeline contribution
  • Conversion rates
  • Cost per lead
  • Cost per opportunity
  • Campaign-influenced revenue
  • Return on marketing investment
• Partner with Product Marketing, Sales, Marketing Operations, Content, and Creative teams.
• Collaborate closely with Marketing Operations on:
  • Attribution
  • Automation
  • Lead routing
  • Campaign measurement
  • Reporting
  • Segmentation
  • Lifecycle optimization
• Deliver clear performance reporting and actionable recommendations.

Qualifications

• 6–9 years of experience in growth marketing, demand generation, performance marketing, or B2B campaign leadership.
• Demonstrated success driving measurable pipeline and revenue outcomes.
• Experience managing external agencies and performance marketing partners.
• Strong understanding of B2B SaaS or technology marketing.
• Experience collaborating across Sales, Product Marketing, Operations, and Creative teams.
• Excellent analytical and problem-solving skills.
• Strong project management capabilities.
• Exceptional communication skills.

Requirements

• Extensive hands-on experience with HubSpot and Salesforce.
• Experience with modern marketing analytics and attribution tools.
• Experience in transit, mobility, transportation, public sector, or adjacent industries.
• Account-based marketing or segment-based marketing experience.
• Experience supporting multi-product organizations.

Benefits

• High-impact role with significant ownership.
• Opportunity to influence company growth strategy.
• Exposure across multiple products and markets.
• Collaborative executive leadership team.
• Fast-growing mobility technology organization.
• Ability to shape the future of demand generation within the company.
• Remote-first flexibility.
• Competitive compensation and benefits.