Senior Integrated Marketing Manager, B2B Technology

Role Description

We are seeking a Senior Integrated Marketing Manager, B2B Technology, to contribute to our next level of growth and expansion. This role operates alongside a talented product marketing team to lead the execution of always-on thought leadership and awareness campaigns for early-stage technology solutions. You will bring vision, operational excellence, and a strong bias for action to increase industry awareness and category leadership.

• Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas.
• Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification.
• Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches.
• Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities.
• Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch.
• Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials.
• Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization.
• Manage campaign operations with consistency across channels, regions, and stakeholder groups.
• Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.

Qualifications

• The ideal candidate combines deep B2B technology marketing experience with strong execution discipline and comfort operating in a complex, matrixed environment.
• 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field.
• Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels.
• Strong background in marketing to enterprise-level audiences.
• Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once.
• Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email.
• Experience in B2B technology categories where market education and awareness are more important than immediate demand capture.

Requirements

• Preferred background in financial services, payments, fintech, or another regulated industry.
• Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products.
• Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions.
• Experience supporting global or regional campaign execution in a large organization.
• Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation.

Benefits

• Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs.
• An incredibly supportive team cheering you on!