Senior Manager, B2B Marketing

Role Description

We're looking for a sharp, strategic Senior Manager of B2B Marketing to own and scale ShopMy's B2B marketing function. This is not a pure demand generation role — it's a true B2B marketer position for someone who has run (or been a key leader in) a B2B marketing org and knows how to use thought leadership, content, and education alongside pipeline programs to drive both acquisition and long-term retention.

• Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting.
• Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close.
• Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce.
• Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent.
• Develop a thought leadership strategy that drives both demand generation and long-term brand retention.
• Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts.
• Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers.

Qualifications

• 7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company.
• Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention.
• Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced.
• Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing.
• Experience collaborating closely with both Sales and Customer Success.
• Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership.

Requirements

• Experience marketing to brand advertisers, retail buyers, or agency decision-makers.
• Background in lifecycle or retention marketing for B2B audiences (email, education programs, in-product).
• Background in affiliate, creator, or influencer marketing technology.
• Prior experience building pipeline programs with long (3+ month) sales cycles.

Benefits

• Medical & Dental Coverage at 70%.
• Equity in ShopMy.
• Flexible PTO.
• 14 weeks of parental leave.
• Wellness & Social Stipend.
• Technology Stipend.
• Learning & Development Stipend.
• 401k program (3% automated contribution from ShopMy!).
• Wellhub Membership.
• Company retreats.
• Opportunity to monetize your influence - all employees build out a ShopMy page!
• Birthday PTO.