Events Manager, B2B Commercial Marketing

Role Description

As the Events Manager, Commercial Marketing (B2B), you will lead the planning and execution of Conduent's portfolio of client, prospect, and industry events. This role is responsible for bringing our brand, solutions, and value proposition to life through high-impact experiences that support pipeline growth, strengthen customer relationships, and elevate market visibility.

You will collaborate closely with Marketing, Sales, Brand, and external partners to deliver seamless in-person and virtual events while ensuring every experience aligns with business objectives and drives measurable outcomes.

Responsibilities

• Event Strategy & Planning
  • Develop and execute a portfolio of in-person and virtual events aligned with business growth and pipeline objectives.
  • Create event strategies that support demand generation, brand awareness, customer engagement, and sales priorities.
  • Identify opportunities to maximize event impact and support commercial marketing initiatives.
• Event Execution & Management
  • Manage end-to-end event execution, including logistics, vendor relationships, contracts, budgets, timelines, and onsite coordination.
  • Oversee event planning activities to ensure flawless delivery and exceptional attendee experiences.
  • Coordinate with internal and external stakeholders to ensure all event components are delivered on schedule and within budget.
• Cross-Functional Collaboration
  • Partner with Commercial Marketing, Solution Marketing, Brand & Design, and Sales teams to ensure alignment on event goals and messaging.
  • Collaborate with stakeholders to develop integrated event plans and supporting marketing activities.
  • Serve as the primary point of coordination across teams involved in event planning and execution.
• Executive & Client Experiences
  • Design executive-level agendas, customer engagements, and event experiences that showcase Conduent's solutions and business impact.
  • Support flagship programs, industry conferences, and strategic client events.
  • Ensure all experiences reflect Conduent's brand standards and value proposition.
• Demand Generation & Performance Measurement
  • Partner with marketing teams to support attendance generation, audience engagement, and post-event follow-up activities.
  • Measure event effectiveness through key performance indicators, including attendance, engagement, Sales Accepted Leads (SALs), and pipeline influence.
  • Provide insights and recommendations to continuously improve event performance and ROI.
• Process Improvement & Program Optimization
  • Develop scalable processes, playbooks, and best practices to improve efficiency and consistency across the events portfolio.
  • Identify opportunities to streamline execution and enhance attendee experiences.
  • Maintain event governance and operational excellence across all programs.

Qualifications

• 7+ years of B2B event management experience, preferably within enterprise services, technology, or business services environments.
• Proven success managing complex, multi-stakeholder events and executive-level experiences.
• Strong project management and organizational skills with the ability to manage multiple events simultaneously.
• Experience aligning events with demand generation, lead generation, and pipeline objectives.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience working with CRM systems, marketing automation platforms, and event management tools.
• Strong attention to detail and ability to thrive in a fast-paced, deadline-driven environment.
• Ability to travel as needed to support event execution.

Benefits

• Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
• Retirement Savings: Robust programs to help you secure your financial future.
• Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
• Career Growth Opportunities: Paths for advancement within a global organization.
• Paid Training: Learn while you earn with award-winning learning platforms.
• Paid Time Off: Competitive PTO packages to help you recharge.
• Great Work Environment: Join an award-winning culture that values diversity and inclusion.