Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing
About the Company
Expanding financial technology (FinTech) & wealth management platform
Industry
Internet
Type
Privately Held, VC-backed
Founded
2009
Employees
51-200
Funding
$101-$200 million
Categories
- Internet
- Technology
- Financial Services
Specialties
- lending
- credit unions
- consumer finance
- credit card debt consolidation
- and fintech
Business Classifications
- Mobile
- B2C
About the Role
The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role.
Hiring Manager Title
Chief Revenue Officer
Travel Percent
Less than 10%
Functions
- Marketing
$15k
...matters, we’d love to hear from you. The Team Upstart’s Growth Marketing team drives scalable, data-informed customer acquisition and... ...through thoughtful, well-timed interactions across channels. Senior Lifecycle Marketing Manager (Emerging Products) As the Senior Lifecycle...SuggestedBi-weekly payHourly payContract workTemporary workFor contractorsSummer workRemote workWork from homeUpStart
Columbus, OH4 days ago- ...Head of Marketing About the Company Pioneering provider of next-gen infrastructure solutions Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a Head of Marketing to spearhead its go-to-market...Suggested
- ...Upstart is looking for a Senior Lifecycle Marketing Manager (Emerging Products) to lead lifecycle marketing for new products like Cash Line. The role involves owning and scaling lifecycle strategies, optimizing customer journeys across multiple channels, and collaborating...SuggestedRemote work
UpStart
Columbus, OH4 days ago - ...Head of Marketing & Growth About the Company World’s largest direct-to-consumer genomics platform for accessible, actionable personalized... ...the end-to-end growth strategy, including paid acquisition, lifecycle marketing, product marketing, and brand positioning. They...Suggested
$282.5k - $339k
...Data Streaming Platform. About the Role: As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent... ...strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class...SuggestedFull timeRemote workShift workConfluent
Columbus, OH7 days ago- ...BEREC Bellwether Enterprise Real Estate Capital, LLC is seeking a seasoned marketing professional in Columbus, Ohio, specialized in B2B lifecycle marketing. This role requires 7-10 years of experience and involves designing and managing audience segmentation strategies...
BEREC Bellwether Enterprise Real Estate Capital, LLC
Columbus, OH10 hours ago - Overview Job summary BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience. This role requires 7-10 years of professional experience...
- ...Senior Head of Organic Content Marketing About the Company Premier organization providing digital product business services Industry Management Consulting Type Privately Held Employees 11-50 About the Role The Company is seeking a Senior Head...Full time
- ...Head of Brand Marketing About the Company Well-funded document platform Industry Internet Type Privately Held About the Role The Company is seeking a Head of Brand Marketing to spearhead the launch of a new AI-native platform that is set to disrupt...Agency work
- ...Head of Marketing, Growth Marketing About the Company Innovative virtual care company specializing in treatment for complex chronic patients Industry Hospital & Health Care Type Privately Held, VC-backed Founded 2023 Employees 11-50 Funding...
- ...Head of Growth and Marketing About the Company Prominent financial advisory firm Industry Financial Services Type Privately Held About the Role The Company is seeking a Head of Growth and Marketing to join a partner-led financial advisory firm....
- ...Head of Growth Marketing About the Company Innovative developer tools startup leveraging AI technology Industry Computer Software Type Privately Held About the Role The Company is seeking a Head of Growth Marketing to join their dynamic team. The...
- EXPRESS in Columbus, Ohio, is looking for an Owned Channels Specialist to lead email, SMS, and app push marketing initiatives. This role supports the brand's mission by delivering customer-first communications that enhance engagement and retention. Ideal candidates have...
$67k - $87.1k
...The Product Marketing Manager supports product strategy execution and go‑to‑market (GTM) readiness by translating market insights, customer... ...for company‑hosted events and webinars aligned to product lifecycles and release milestones. Skills you will need here...Local areaRemote workCengage Group
Columbus, OH10 hours ago- ...business value with AI. What You’ll Do The Director, Global Partner Marketing will lead Teradata's global partner marketing function, owning... ...and Programs teams to design the full partner marketing lifecycle: recruit, onboard, activate, grow, and retain partners through...Permanent employmentFlexible hours
Teradata
Columbus, OH10 hours ago - ...to charge your phone. We’re hiring our first dedicated Digital Marketing Manager to help the world see us that way. THE OPPORTUNITY Our... ...craft storytelling. Grow IG to 25 K in year one. Email and lifecycle. Stand up Klaviyo from scratch — welcome flows, abandoned cart...FreelanceLive inWork at officeRemote work
NYTSTND
Columbus, OH23 hours ago - ...Fractional Chief Marketing Officer (CMO) About the Company Emerging brand of handcrafted leather goods Industry Apparel &... ...marketing with inventory constraints, and driving retention and lifecycle strategy to improve customer lifetime value. They must have a...For contractors
- ...Chief Marketing Officer (CMO) About the Company Redefining the fine art and design auction space through heritage expertise and... ...capabilities. Experience in CRM strategy, customer segmentation, and lifecycle marketing is essential, and a background in luxury, high-end...Immediate start
$77.1k - $100.2k
...here: Content Strategy & Planning Partner with other content marketers on a comprehensive content strategy aligned to brand, demand,... ...to meet quality, voice, and storytelling standards. Demand & Lifecycle Content Enablement Collaborate with Demand and Growth teams to...Remote jobSeasonal workLocal areaWorldwide$107.5k - $188.4k
...the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that... ...personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria. Plan...Contract workWolters Kluwer
Columbus, OH4 days ago$80k
...The Channel Marketing Manager will lead the development and execution of co-op programs and all sales enablement marketing initiatives... ...conversion, and measure ROI. This individual will oversee the full lifecycle of co-op marketing—managing budgets, guidelines, and partner...Temporary workWork experience placementLocal areaRemote workMSM (Northern Safety)
Columbus, OH4 days ago- ...Strategic Marketing Manager The Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable... ...candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role...Temporary workWork at office
Vertiv Holdings
Columbus, OH3 days ago - ...Exciting Opportunity: Manager of Capital Markets | Multifamily Investments Location: Remote CORY is partnering with a rapidly... ...the firm's equity-raising strategy and oversee the full investor lifecycle-from sourcing and qualifying investors to managing capital...Remote work
Cory Executive Recruiting
Worthington, OH1 day ago - ...Vice President, Growth Marketing About the Company Fast-growing D2C food & beverage company Industry Food & Beverages... ...led growth, creative strategy, affiliate and partnerships, and lifecycle and retention. They will lead a cross-functional team and be directly...
- ...Executive Director, Global Market Access About the Company Innovative pharmaceutical company specializing in metabolic & fatty... ...payer objections, and aligning market access strategies with the lifecycle management of products. The role also involves fostering cross-...
- Director of Strategic Portfolio Marketing - Systems, Solutions & Services Westerville, OH, United States Job Description Position Summary... ..., Services offerings of consulting, implementation, project, lifecycle, digital and optimization, etc.). Develop comprehensive...
- ...Director Of Commercial Strategy & Marketing At welo, we are on a mission to build the new generation of digital telco in the US. We... ...acumen Deep understanding of modern acquisition funnels and lifecycle marketing Strong analytical mindset (CAC, LTV, attribution,...Work experience placement
COGECO
Columbus, OH2 days ago $58.3k - $75.75k
...Summary The Faculty Events Marketing Manager supports the planning and execution of marketing events that drive awareness, engagement... ...focuses on executing assigned aspects of events across the event lifecycle, including event concepts, audience targeting, partnering with...Temporary workLocal areaRemote workCengage Group
Columbus, OH4 days ago$200k - $240k
...Director of Global Commercial Sales and Marketing (Cell and Gene Therapy Technologies) will... ...MedTech CGT division. Reporting to the Head of Portfolio Management and CMO, the Senior... ...Management team for full product lifecycle, including product development, launch,...Permanent employmentTemporary workFresenius Kabi USA, LLC
Columbus, OH4 days ago- ...services firm in Columbus, Ohio is seeking a Product Manager for its Consumer Bank Channel Marketing team. The successful candidate will drive product innovation, manage the product lifecycle, and ensure effective collaboration across teams. Candidates should possess over 5...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Lifecycle Marketing. Be the first to apply!
