Media & Lead Generation Specialist

Media & Automation Specialist

Location: Jacksonville, FL (Hybrid/In-Office Preferred)

Employment Type: Full-Time

About Our Client

Our client is a rapidly growing organization seeking a highly skilled Paid Media & Automation Specialist to drive lead generation, funnel optimization, and marketing automation initiatives across multiple brands. This is an opportunity for a data-driven marketer who thrives on performance metrics, conversion optimization, and building scalable systems that generate measurable business growth.

This is not a social media content posting role. The ideal candidate will have hands-on experience managing paid advertising campaigns, marketing funnels, CRM automations, and lead nurturing systems that directly impact revenue and sales performance.

Responsibilities

Paid Media Management

• Develop, launch, and optimize paid advertising campaigns across Meta platforms.
• Monitor campaign performance and improve key metrics including Cost Per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates, and Return on Ad Spend (ROAS).
• Create and manage retargeting and remarketing strategies.
• Allocate advertising budgets and identify opportunities for scale.
• Assist with expansion into additional platforms including Google, YouTube, TikTok, and other emerging channels.

Funnel Development & Conversion Optimization

• Build and optimize landing pages designed to maximize lead conversion.
• Create complete customer acquisition funnels from ad click through appointment booking.
• Conduct A/B testing on messaging, offers, audiences, and landing pages.
• Improve conversion performance through continuous testing and optimization.
• Integrate forms, scheduling tools, CRM systems, and lead capture processes.

Marketing Automation

• Develop automated email, SMS, voicemail, and lead nurture campaigns.
• Build and maintain workflows within GoHighLevel and related marketing platforms.
• Create lead routing and follow-up systems that support sales and appointment-setting teams.
• Utilize AI and automation tools to improve operational efficiency and campaign performance.

Analytics & Reporting

• Track campaign performance, attribution, and funnel metrics.
• Generate weekly and monthly reports for leadership.
• Identify trends and opportunities through performance analysis.
• Provide strategic recommendations to improve lead quality and marketing effectiveness.

Creative Strategy

• Collaborate with leadership and creative teams on campaign development.
• Develop testing frameworks for offers, messaging, and creative assets.
• Identify winning campaigns and scale successful strategies.
• Continuously optimize underperforming campaigns through data-driven decision making.

Qualifications

Required

• 3+ years of experience managing Meta advertising campaigns.
• Proven success generating leads through paid media campaigns.
• Strong understanding of marketing funnels and conversion optimization.
• Experience building landing pages and automated marketing workflows.
• Knowledge of attribution, tracking pixels, analytics, and reporting tools.
• Ability to analyze data and make strategic recommendations.

Preferred

• Experience with Google Ads, YouTube Ads, and TikTok Ads.
• Experience managing six-figure advertising budgets.
• Strong understanding of customer acquisition and performance marketing.
• Creative testing and optimization experience.

Highly Preferred

• Mortgage, financial services, or regulated industry marketing experience.
• Hands-on GoHighLevel experience.
• Experience supporting appointment-setting or sales-driven organizations.
• Advanced CRM automation and workflow development skills.
• Experience utilizing AI tools and automation platforms.
• Ability to manage multiple brands, funnels, and campaigns simultaneously.

What Our Client Offers

• Opportunity to make a direct impact on company growth.
• High level of ownership and autonomy.
• Collaborative and entrepreneurial work environment.
• Exposure to multiple brands and marketing channels.
• Career growth opportunities within a rapidly expanding organization.

If you are passionate about performance marketing, lead generation, automation, and scaling successful campaigns, we encourage you to apply.