Lead Generation Specialist

Role Summary

We are looking for someone who lives and breathes paid lead generation, conversion optimization, funnel strategy, automation, and performance marketing. This person will own the systems that generate leads, from ad click to appointment booking to long-term nurture. Ideally, we would like someone in this role who understands the mortgage industry and the restrictions that come along with the Special Housing Category when it comes to advertising. We are not advertising for a product, so we need someone who understands how to work around equal housing category and still hit the correct audience.

Core Responsibilitie

sPaid Media Managemen

• tOwn Meta advertising strategy, execution, optimization, and scaling
• .Launch, manage, and optimize lead generation campaigns
• .Monitor CPL, CAC, ROAS, lead quality, and funnel performance
• .Build retargeting and remarketing campaigns
• .Manage campaign budgets and allocation decisions
• .Support expansion into YouTube, TikTok, Google, and emerging channels

.
Funnels & Landing Pag

• esBuild and optimize landing pages focused on conversio
• n.Create complete lead generation funnels from ad to booked appointmen
• t.Implement A/B testing strategie
• s.Improve conversion rates through ongoing optimizatio
• n.Coordinate forms, lead capture systems, and CRM integration

s.
Marketing Automation & Workfl

• owsBuild and maintain automated email, SMS, voicemail, and nurture campaig
• ns.Create and optimize workflows inside GoHighLev
• el.Develop lead routing, follow-up, and conversion syste
• ms.Use AI and automation tools to improve efficiency and sca

le.
Creative Stra

• tegyCollaborate with leadership and creative teams on campaign conce
• pts.Develop testing frameworks for offers, messaging, and creat
• ive.Identify winning creative and rapidly iterate on underperforming campai

gns.
Analytics & Repo

• rtingCreate weekly and monthly performance rep
• orts.Provide strategic recommendations based on campaign
• data.Track attribution, conversion events, and funnel met
• rics.Present findings and opportunities to leader

ship.
Preferred Qualific

• ations3+ years managing Meta advertising camp
• aigns.Experience with YouTube, TikTok, and Google advert
• ising.Strong understanding of lead generation funnels and conversion optimiz
• ation.Experience building landing pages and marketing automa
• tions.Strong knowledge of attribution, tracking, pixels, and anal
• ytics.Experience managing six-figure advertising bu
• dgets.Ability to interpret performance data and make strategic recommenda
• tions.Strong creative instincts and testing mi
• ndset.Mortgage industry or financial services marketing exper
• ience.Hands-on experience with GoHigh
• Level.Experience supporting sales teams and appointment-setting organiza
• tions.Experience building complex workflows and CRM automa
• tions.Familiarity with AI tools, prompt engineering, and automation plat
• forms.Experience managing multiple brands, funnels, and campaigns simultane