Director OF Product Marketing

We are hiring a Senior Manager or Director of Product Marketing to own how Siro shows up in the market and how our commercial team sells the product You'll partner closely with Product, Sales, and the rest of GTM leadership This is a senior IC seat with broad scope - positioning, launches, pricing and packaging, sales enablement, personas, and category narrative Own positioning and messaging - develop and maintain a clear point of view on who we sell to, what problems we solve, and why we win. Then put systems in place so every rep, CSM, and exec can communicate a consistent story across every touchpoint Own product launches end-to-end. Coordinate across product, sales, customer success, and demand gen to bring new launches to market and drive adoption Partner with Product & Leadership on pricing and packaging work, and other commercially sensitive communications that require precision and care Drive sales enablement end-to-end - decks, battlecards, objection handling guides, one-pagers - with a special focus on vertical-specific assets Define and execute Siro's voice-of-customer and social proof strategy - the customer testimonials, quotes, impact metrics, and case studies that move deals forward This is a senior, foundational PMM seat. You'll own the voice of Siro in a category that's still being defined You'll work directly with leadership and the CEO, with high visibility and real influence on how the company grows The category ceiling is enormous and almost entirely unclaimed. In-person sales is the biggest slice of B2B selling and the most underserved by software You'll market a product people actually love. Reps rely on it, customers evangelize it Strong sales enablement instincts. You've built battlecards, pitch decks, and one-pagers that reps actually used (not the kind that sit on a shared drive) Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter A builder's mindset. You thrive in ambiguity, build systems from scratch, and raise your hand for work that doesn't have an owner Comfortable operating as a senior IC with broad scope and no direct reports - influence and execution come from the quality of your work, not from headcount Numbers-driven - you instrument your work, tie it to outcomes, and bring data into every launch recap and case study Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read 4+ years of product marketing experience at a B2B SaaS company, with a strong commercial orientation - you've worked shoulder-to-shoulder with AEs, sales leaders, and CROs and understand the sales motion Experience in management consulting preferred A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline, adoption, or revenue #J-18808-Ljbffr