Social Media & Influencer Marketing Manager

About Culligan Quench Culligan Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front‑line role in the battle against single‑use plastic water bottles by delivering on‑demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Our bottle‑free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water‑based beverages for a fixed monthly fee, typically under a long‑term bundled service and rental subscription agreement. Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity‑backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1 600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit About Culligan There’s nothing more fundamental to life on Earth than water. At Culligan, we believe transforming water can transform the world. That’s why we offer expert water services and industry‑leading solutions globally. Local Culligan teams deliver better drinking water to people at work, at home and on the go. With expertise across service, science and sustainability, Culligan turns water you can live with into water you can love. For more information visit Values: 5Cs Culligan as One Customers come first Commitment to Innovation Courage to do what’s right Consistently deliver exceptional results Position Summary Culligan Quench is seeking a hybrid Social Media & Influencer Marketing Manager to elevate our digital presence, deepen customer engagement, and strengthen brand trust across all social platforms. In this role, you will own the end‑to‑end organic social and influencer strategy, shape our organic digital brand footprint, and translate business priorities into compelling platform‑native storytelling that drives measurable pipeline impact. This role is critical in connecting organic social performance to broader digital ecosystem outcomes that include SEO authority, AI‑driven discoverability, and demand generation with lead and RMR revenue targets. You will blend creativity with analytics and insights to optimize our social media channels and develop high‑performing channel‑first content and influencer partnerships. You will play a key role in influencing how organic social and content signals contribute to search rankings, AI model visibility, and content discoverability, ultimately driving qualified leads, supporting sales pipeline, and contributing to closed revenue and recurring monthly revenue (RMR) targets. This role is ideal for a digitally savvy marketer who thrives in fast‑paced environments and understands how content, community, and data work together to drive business growth. The in‑office expectation for this role would be one day a week, twice a month at minimum—role would be based out of our Company Headquarters in King of Prussia, PA. Primary Responsibilities Strategy & Channel Ownership Develop and execute a comprehensive organic social media and influencer strategy for Culligan Quench channels, aligned with Culligan Global brand standards and business priorities, with a focus on driving qualified traffic, lead generation, and contribution to revenue and RMR targets. Act as lead Culligan Quench liaison with global social media and influencer marketing team to provide content needs, feedback, and partner to execute relevant campaigns and influencer activations. Outline channel priorities and build specific strategies for key channels including Instagram, YouTube, LinkedIn, Reddit and Facebook optimizing content and cadence by platform behavior and discoverability signals that influence SEO and AI search ecosystems. Build and maintain an editorial process and content calendar grounded in core content pillars (water in the workplace, service model education, customer stories, technician voice, brand trust) that supports full‑funnel demand generation. Content Creation & Production Create, publish, and optimize high quality organic content with a strong emphasis on short and long‑form video designed to increase engagement, search visibility, and conversion. Work with external agency and creative partners to produce social video and photo shoots, including in‑office executive, technician, and brand content and customer testimonial profiles. Partner with Content Marketing and global Culligan Marketing CoE to repurpose influencer, blog, PR, and campaign content for maximum social reach and offsite SEO impact. Develop and scale UGC programs, including sourcing, curating, and amplifying customer and creator content to improve authenticity, engagement, and downstream conversion performance. Manage and ghostwrite executive leadership social profiles, crafting authentic content in each leader’s voice that reflects active business priorities and thought leadership, enhancing brand authority and search relevance. Train and enable internal teams and field employees to confidently represent the brand on social platforms. Community Management & Service Engagement Act as the primary community manager across social platforms and third‑party review sites (Google Business Profiles, Trustpilot, BBB, Reddit, social comments). Monitor, moderate, and respond to customer feedback, questions, and complaints to protect brand reputation and build trust, while identifying opportunities to convert engagement into leads. Develop escalation and response frameworks in partnership with CX, Legal, and PR for sensitive or high‑risk issues. Own and scale the customer review program, including platform strategy, content amplification, and recurring internal training sessions. Manage the service lead and technician engagement program, working cross‑functionally to activate frontline teams as community participants and advocates, supporting lead generation and trust signals. Analytics, Listening & Optimization Analyze organic performance using Sprout Social, spreadsheets, and platform native analytics to drive data‑informed optimization, with a focus on engagement, traffic, lead conversion, and revenue contribution. Conduct social listening and sentiment analysis to surface customer insights, content opportunities, and reputational risks. Regularly test and refine content formats, hooks, and posting strategies to improve engagement, site traffic, and lead quality. Report insights back to Marketing, PR, SEO, and Product teams to inform broader initiatives, including search performance and pipeline growth. Cross‑Functional Collaboration & PR Support Collaborate with Growth/Performance Marketing to ensure organic and paid social strategies are aligned to maximize demand generation and revenue impact. Partner with Culligan PR to amplify announcements and campaigns via PRweb and social‑first storytelling. Skills Platform Expertise – Deep knowledge of major social platforms (LinkedIn, Meta, YouTube, Reddit, X, Pinterest), including algorithms, content formats, and audience behaviors. Content Creation – Strong ability to create engaging multimedia content (video, reels, short‑form, graphics, copywriting) optimized for each platform and for discoverability across search and AI‑driven channels. Profic #J-18808-Ljbffr Quench USA, Inc.