Content Marketing Manager

What's the job?

As the Content Marketing Manager, you'll shape clear, compelling messages that connect with customers, partners, and employees --ensuring a consistent voice across all content. In this role, you will own the content journey from idea to delivery. You'll help bring stories to life across multiple formats and channels, ensuring everything is engaging, high-quality, and aligned with business priorities.

You will work closely with internal teams and external partners to guide content creation, making it easier to produce strong, consistent work at scale. You'll also help improve how we plan and deliver content by establishing simple, effective processes and standards.

Partnering with the Brand & Content Strategist and Marketing Communications leadership, you will connect messaging, content, and campaigns so they work seamlessly across paid, earned, and shared channels. This role is key to making our storytelling clear, consistent, and impactful, helping strengthen our brand and support business growth.

Key Responsibilities

Multimedia Content Creation & Production-

• Lead content development from idea through execution

• Guide production across video, photography, design, and digital content

• Manage internal teams and external partners to deliver high-quality work on time and within budget

• Optimize and repurpose content across channels to maximize reach and impact

Narrative Development & Editorial Leadership-

• Create clear, compelling stories aligned to business priorities

• Develop content frameworks and messaging for campaigns and leadership communications

• Ensure consistency in brand voice, tone, and messaging

• Simplify complex topics into engaging, easy-to-understand content

Cross-Functional Collaboration-

• Partner with stakeholders across business units, sales, product, sustainability, and legal

• Manage content approvals and ensure accuracy and alignment

• Support content planning and editorial calendars across channels

Performance & Continuous Improvement-

• Track content performance (engagement, traffic, conversions)

• Identify opportunities to improve content effectiveness

• Lead reporting and post-campaign reviews

• Build best practices, playbooks, and scalable processes

What do you bring?

Education

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

Experience

• 8 -10 years of experience in marketing, content, or editorial roles

• Proven experience leading content strategy and multi-format storytelling (video, digital, social, long-form)

• Experience working across B2B and B2C environments preferred

Skills & Capabilities

• Strong content strategy and storytelling skills

• Experience managing end-to-end content production

• Ability to work across teams and influence stakeholders

• Strong project management and organizational skills

• Experience building scalable content processes and frameworks

• Data-driven mindset with focus on performance and optimization

• Experience in manufacturing or building products industries preferred

What are our perks?

Employees have the flexibility to choose the benefits that best fit their individual needs: -

• Health and Wellbeing – Supporting your wellbeing, to thrive in life and work. -

• Medical, Prescription Drug, Vision, and Dental Insurance -

• Healthcare Saving Account and Flexible Spending Account options -

• LiveWell Wellness Program -

• Employee Assistance Program (EAP) -

• Paid Time Off and Paid Parental Leave -

• Retirement and Protection - Helping to make the future life you want a reality. -

• 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan -

• Company-provided Life Insurance, AD&D, Short-Term Disability -

• Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness, and Accident Insurance -

Additional Benefits – Helping shape the experience and impact you want -

• Group Legal -

• Identity Theft Protection -

• Auto and Home Insurance -

• Pet Insurance and Discounts -

• Back-up Child & Elder Care -

• PerkSpot Employee Discount Program-

Why work for us?

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and

Canada.

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Applicants for roles based in Washington state or remote roles that would be worked from Washington state are encouraged to direct any concerns regarding the state’s Pay Transparency laws to the SGNA HR Compliance team at View email address on click.appcast.io .